Role Summary
Manages portfolio of products
- Performs duties within the representative office's permitted activities;
- Crafts and executes market research to support product portfolio for a specific Therapeutic Area;
- Forecasts and tracks portfolio performance (both in-market and to-market);
- Seeks and develops business opportunities as needed;
- Provides market insights and prepares monthly market insight reports;
- Serves as local market research expert for key HCP and non-HCP customer segment;
- In charge of key brands in the TA and is the key coordinator for all aspects related to the different elements of the respective phase of the lifecycle (from manufacturing to sales for new launch products to cash cows);
- Other assignments as allocated by the representative office from time to time.
Role Responsibilities
Accountable
- Support and provide information required for development and execution of Brand Strategy, Brand Operating Plan and Portfolio Operating Plan by HO;
- Assess performance of product portfolio;
- Influence development of targets, OP plan;
- Ensures optimum patient access. Shared Accountabilities
- Explore opportunities for cross sell between EP and in-line products (w/CBL and FF);
- Surface opportunities for value-added activities;
- Identify and pursue opportunities for local deals; Collect and support portfolio performance development.
Qualifications
Education And Experience
- Bachelor's Degree; MBA preferred
- 5+ years experience in the Pharmaceutical industry
- 3+ years of marketing experience and managing the brand, vaccine is preferable
- Solid background in Marketing;
- Experience in execution of brand- and portfolio strategies in hospital- and pharmacy channel;
- Project Management
Technical Skills Requirements
- Demonstrates business acumen;
- Acts decisively;
- Seizes accountability;
- Leads the change;
- Self Aware;
- Commits to One Pfizer;
- Fluency in English and Vietnamese;
- Passion for Marketing.
Work Location Assignment: Hybrid
Important Notice for Applicants
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Marketing and Market Research
