Develop and execute integrated PR & Marketing strategies to position Betrimex as the most recognized and preferred VN coconut brand globally, affirming its role as an innovation hub in the coconut industry
Proactively build and promote Betrimex's image as a pioneer in ESG, organic sourcing, green production, circular economy, and zero-waste products.
Collaborate with the R&D Center to communicate new technological solutions and breakthrough products, driving innovation in the coconut value chain.
Develop crisis management processes to protect the brand's reputation in both domestic and international markets.
Implement community communication programs, connecting farmers, partners, and customers to spread sustainable values and social responsibility.
Set up KPIs, regular reporting, and optimize marketing budgets to ensure ROI and sustainable growth.
JOB REQUIREMENTS
Bachelor's degree or higher in Marketing, Communications, Business Administration, or related fields.
At least 7 years of experience in Marketing/PR, preferably in international FMCG, organic food, or companies with strong ESG strategies.
Strong leadership, coaching, and team motivation skills to achieve common goals.
Strategic market analysis, long-term planning, and innovative solution development.
Excellent persuasion, relationship-building, and negotiation skills with partners, customers, media, and stakeholders.
Proficient in modern communication channels, digital marketing trends, and effective brand building.
Fluent in English; candidates with international working experience are preferred.
Experience in international communication campaigns, global branding, or working in companies with ESG, LEED, Organic, or Fairtrade certifications.
