WE ARE HIRING!
Position Title: Corporate Brand Manager
Department: Marketing and Communications
Employment Type: Full-time
Help us reimagine the 21st-century University.
We are Fulbright University Vietnam (Fulbright), Vietnam's first independent, not-for-profit, liberal arts university. We are an expanding international team of educational innovators, with deep roots in Vietnam, strong political and financial backing, and connections to educational institutions around the world. Importantly, Fulbright is committed to serving Vietnamese society through rigorous research and responsible civic engagement.
We seek outstanding faculty and professional staff to join our growing team. Fulbright's team thrives on a passion for educating the next generation of Vietnamese leaders equipped with the skills to tackle global challenges. We are creative, adaptive, determined with a good sense of humor.
If you want to see Vietnam's youth meet their greatest potential, join us! Our flagship campus will be located in Saigon Hi-Tech Park, in Ho Chi Minh City (Previously District 9). Until phase 1 of campus construction is completed in Fall 2026, we are located at Crescent Plaza, Tan Phu, in Ho Chi Minh City (Previously District 7).
Job Purpose
Fulbright University Vietnam recognises that a strong and trusted corporate brand is essential to the university's long term sustainability and its mission critical goals, including student recruitment, fundraising, partnerships, policy engagement, and public trust. The Corporate Brand Manager will lead the development and execution of Fulbright's corporate brand and reputation strategy, ensuring that our purpose, values, and distinctive identity are translated into clear narratives, consistent brand experiences, and measurable communication outcomes across key stakeholder groups.
Reporting Lines
Solid report to: Director of Marketing and Communications
List by title positions which report directly to this position: Corporate Brand Officers, Designer and Videographer.
Roles and Responsibilities
The position's primary responsibilities include but is not limited to:
- Partner with university leadership to define and refresh Fulbright's corporate brand strategy, including purpose, positioning, brand architecture, narrative, and messaging.
- Translate strategy into an integrated annual corporate brand and communications plan with clear objectives, audiences, initiatives, timelines, and KPIs, and deliver results.
- Serve as the steward of Fulbright's corporate identity, including tone of voice, visual standards, templates, and governance, and ensure consistent deployment across touchpoints.
- Lead corporate storytelling and executive communications, including speeches, key messages, talking points, thought leadership, board updates, donor communications, and institutional announcements.
- Design and execute a proactive media relations program to elevate Fulbright's visibility and reputation in Vietnam and internationally, including press briefings and media training.
- Provide issues and crisis communications leadership, including risk sensing, scenario planning, response playbooks, and rapid response coordination, and advise the President and senior leaders.
- Build and maintain trust-based stakeholder engagement through communications strategy, narrative, and programming, in partnership with the accountable units (Alumni Relations, Student Life, Development, Public Affairs, Admissions).
- Oversee multi-platform and multi-channel communications ensuring content is clear, relevant, and optimised for digital and mobile experience.
- Commission and conduct formative and evaluative research, including stakeholder listening, brand health tracking, message testing, and reputation monitoring, and establish evaluation systems to demonstrate impact.
- Provide contextual intelligence by scanning social, cultural, political, technological, and economic trends, identifying strategic opportunities and threats, and producing regular intelligence briefs.
- Lead and develop the corporate brand and communications team through coaching, performance management, capability building, and a culture of collaboration, creativity, and accountability.
- Manage external agencies and suppliers, including PR, creative, production, and research partners, and manage budgets, procurement, and quality control.
- Work closely with university units to ensure corporate brand and communications efforts advance institutional priorities, especially admissions, development, academic programs, student affairs, and partnerships.
Other duties
- Contributing to team effort by welcoming new and different work requirements; exploring new opportunities to enhance the services of the department; helping others accomplish related job results as and where needed.
- Other tasks and responsibilities assigned to the Employee by the Company which may be adjusted from time to time.
What we look for
- Values and Mindset:
- You believe education is not just a service, it is a force that can restore dignity, expand choices, and reshape a life.
- You pay attention to what is happening in society, and you want your work to be part of solutions that make the world fairer and happier.
- You welcome hard moments as part of growth, you learn fast, stay steady, and look for possibilities even when resources are limited.
- You show up with generosity, you do excellent work, you help others succeed, and you keep your mind open to learning from anyone.
- You speak with integrity, you have a clear perspective, and you can debate thoughtfully to move the work forward, not to serve ego.
Education:
- Bachelor's degree in Communications, Public Relations, Marketing, Journalism, Business, or a related field.
- Master's degree is preferred.
Employment/Professional Experience:
- Minimum 7 years of progressive experience in corporate brand management, strategic communications, public relations, or integrated communications, with prior experience in a comparable role, with at least 2 years at management position.
- Demonstrated track record of building and protecting organisational reputation in complex, multi stakeholder environments.
- Proven experience in executive communications, media relations, and crisis and issues management, including advising senior leaders and preparing spokesperson materials.
- Strong capability in research, measurement, and evaluation, including stakeholder insights, brand or reputation tracking, sentiment monitoring, and impact reporting.
- Experience managing budgets, agencies, and cross functional projects; people leadership experience is strongly preferred.
- Competencies - Knowledge, Skills and Abilities:
- Corporate brand governance and management: Ability to build and enforce masterbrand governance (architecture, naming, tone, visual identity, toolkits) across units and channels.
- Media relations management: Ability to lead proactive media relations and spokesperson readiness to strengthen visibility and protect reputation.
- Corporate brand campaign strategy: Ability to design and orchestrate institutional brand campaigns and flagship storytelling with clear objectives, briefs, and KPIs.
- Team building and leadership: Ability to lead, coach, and manage performance of a small team and cross-functional workflows with clear standards and accountability.
- Crisis and issues management: Ability to sense risk, plan scenarios, and coordinate rapid response communications under pressure with sound judgement.
- Messaging and narrative: Ability to develop message hierarchy and executive-ready narratives that translate institutional strategy into clear, credible communications.
Other details: This is a full-time position based in Ho Chi Minh City. Occasional travel within Vietnam and abroad is required.
What we offer
- Opportunity to join a passionate team who shares the belief in the transformative power of education and values the unique opportunity to create a new university.
- Opportunity to participate in public talks, workshops, seminars, as well as other enriching activities at Fulbright.
- A full network of supportive colleagues.
- A dynamic, innovative, and professional work environment.
- Intensive English-speaking environment.
- Competitive salary and high-end insurance schemes for employees and direct family members.
- Professional development opportunities.
- Generous annual leave/paid time off.
- Flexible work arrangement options.
