Copywriter

About upGrad

upGrad is a global leader in online higher education, empowering professionals to upskill and advance their careers through world-class programs in collaboration with top universities. At upGrad Vietnam, we bring this mission to life locally, helping learners unlock their potential and achieve their goals.

Role Overview

We are looking for a creative and detail-oriented Copywriter to create compelling

marketing content that drives engagement and lead generation for our education

programs.

Key Responsibilities

• Write marketing copy for ads, landing pages, emails, social media, and website content.
• Develop messaging that communicates program benefits and career outcomes.
• Collaborate with design and marketing teams to create high-performing campaign creatives.
• Adapt content for different channels and target audiences.
• Ensure all copy aligns with brand voice and messaging.
• Optimize copy based on performance insights and campaign results.

Requirements

• 23 years of experience in copywriting or content marketing.
• Strong storytelling and persuasive writing skills.
• Experience writing for digital marketing campaigns.
• Ability to work in a fast-paced marketing environment.
• Experience in education or edtech marketing is a plus.

Office: 170 Tran Quang Khai, Tan Dinh Ward, HCMC

Working Hours: 9 AM 6 PM (Monday Friday)

Employment Type: Full-time