Copywriter Lead

Company Description BrandUp is a specialized strategic consultancy focused on brand and marketing, with over 13 years of experience and a team of 48+ professionals. The firm applies a comprehensive beginning-to-end approach to build sustainable brands across diverse markets. In its next phase of growth, BrandUp is concentrating on the People Health sector, a complex ecosystem that demands deep understanding of human behavior, trust, and sensitivity. The company's mission is to ignite meaningful connections for health-focused brands, turning medical and wellness challenges into genuine human relationships. BrandUp's capabilities span international hospitals, healthcare systems, pharmaceuticals, supplements, and cosmeceuticals, helping clients build trusted, lasting brand connections.

Role Description The Copywriter Lead is a full-time, on-site role based in Ho Chi Minh City, Vietnam. This position is responsible for leading the development of strategic, insight-driven copy across brand platforms, campaigns, and marketing materials, with a strong focus on health-related brands. Daily tasks include crafting and refining brand narratives, writing and editing copy for digital and offline channels, and ensuring consistency of tone and messaging across all touchpoints. The Copywriter Lead will collaborate closely with strategy, design, and account teams, mentor junior writers, and contribute to creative concepts and pitch materials. The role also involves translating complex health and medical information into clear, engaging content that builds trust and connection with diverse audiences.

Qualifications

• Candidates should possess strong Writing and Proofreading skills to produce clear, accurate, and engaging copy across multiple formats.
• Candidates should possess solid Communication skills to collaborate effectively with cross-functional teams and present concepts to internal and external stakeholders.
• Candidates should possess experience with Press Releases and Marketing content to support brand campaigns, PR initiatives, and thought leadership.
• Candidates should possess leadership and mentorship abilities, with experience guiding junior writers and contributing to creative direction.
• Candidates should possess familiarity with health, wellness, or medical-related brands, and the ability to handle sensitive topics with clarity and empathy.
• Candidates should possess strong organizational skills and the ability to manage multiple projects, deadlines, and stakeholder inputs.
• A bachelor's degree in Communications, Marketing, Journalism, or a related field, or equivalent practical experience, is preferred.
• Proficiency in English (written and spoken) is required; additional language skills are an advantage.