We are looking for a strategic, innovative Copywriter Lead to join our dynamic team. In this role, you will shape the creative voice, drive strategic conceptualization, and inspire a team of creators, leading integrated campaigns from pitch to final delivery.
Responsibilities
1/ Creative Development
- Lead concept and copy development for integrated campaigns, social content, digital assets, KV, video scripts and activation ideas.
- Translate brand strategy and insights into creative narratives.
- Ensure all content aligns with brand tone, communication objectives and campaign strategy.
- Present ideas internally and to clients when required.
2/ Team Leadership
- Manage and mentor copywriters.
- Provide direction, feedback and quality control on all copy outputs.
- Develop the team's creative capabilities and writing standards.
3/ Quality Control
- Review and approve copy before client submission.
- Ensure accuracy, consistency and attention to detail across all deliverables.
- Maintain high creative standards and ensure work is delivered on time.
4/ Cross-functional Collaboration
- Work with internal teams to develop campaign ideas.
- Participate in brainstorming sessions and contribute strategic thinking.
- Support pitches and new business opportunities.
5/ Client & Presentation
- Present concepts and creative rationale to clients.
- Handle feedback and refine ideas.
- Build trust with clients through strong creative thinking and execution.
Requirements
- From 5 years of experience in copywriting, preferably in advertising or creative agencies.
- At least 1–2 years of experience leading or mentoring a team.
- Good understanding of social media, digital content, and integrated marketing.
- Strong portfolio demonstrating integrated campaigns, social content and digital work or lifestyle brands is a plus.
- Leadership abilities with experience in mentoring, managing creative conflicts, and inspiring the team.
- Strong presentation and communication skills.
- Ability to manage multiple projects and work under tight deadlines.
- Fluent in both Vietnamese and English, able to adapt tone and style based on audience and brand.
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Thank you for your time and enthusiasm in our career opportunities.
Please kindly note that shortlisted candidates will be contacted within 3 weeks of application. Alternatively, we will reach out to you when another suitable chance arises in the future.
