The copywriter is responsible for overseeing verbal aspects of creative works until end products; developing copy for assigned creative tasks under supervision of HoC/ CD; working closely with relevant colleagues from CR/AS and strategy to produce the most effective strategic and tactical advertising for clients.
The copywriter works together with the creative team to create ideas from ideation to execution.
Job Description:
Creative planning & Execution management:
- Support in developing big ideas with strong concept narratives that delivers a clear, single-minded campaign.
- Develop integrated creative concepts and content based on creative briefs across different channels.
- Must be able to craft excellent ideas in Vietnamese language and has proficient English writing.
- Develop creative strategy with Account Service and the Art Directors to communicate the campaign messages in a clear, captivating, and creative manner.
- Effectively communicate project expectations to team members and clients in a clear and timely manner.
- Regularly work with the Art Directors to share ideas, contribute visual ideas, check how copy ideas can be expressed visually, and craft copy from visual ideas.
- Supervise production of multi-media advertising assets.
- Execute creative based on DC standards and procedures that is reflective the client-approved plan.
Quality assurance and operations:
- Review / check verbal aspects and all creative works to make sure they meet cost / schedule / quality requirements from client (specifically, they can answer brief, meet strategy) and give appropriate feedback to team members when necessary.
- Check copy and layout to ensure they support each other and are on agreed strategy.
Creative awards:
- While prioritizing client satisfaction, pursuing creative awards to gain positive reputation for the company.
Contribution to new business development:
- Confer with HoC/ACD on making campaign proposals to potential clients when he/she deems that such proposals would benefit the clients.
- Participate in activities to develop and acquire new business when requested by the company.
Others:
- Follow through on advertising performance, being receptive to and participating in pre and post-testing research, if any.
- Keep up to date on clients marketing, products, consumers trends and competitors activities, as well as local culture, etc so that effective and innovative advertising can be created.
- Assume creative responsibility for any other duties or projects which may be given
Requirements:
- Creative, innovative, flexible, able to quickly come up with concepts/ ideas
- Great sense of humor
- Hardworking, can work under high pressure to meet deadlines
- Collaborative, good teamwork player while can work independently and responsibly
- Possesses high level of reliability, integrity and personal ethics
- Minimum of 3-4 years working experience at a similar position in an advertising agency
- Understanding of Vietnamese literature from Classic to Modern time, Vietnamese folklore, myth and mythology
- Good at using computer software of Word, Excel, Power Point etc.
- Familiar with new technology and innovations
Location:
Ho Chi Minh City
Brand:
Dentsu Creative
Time Type:
Full time
Contract Type:
Permanent
