Location: Hanoi
Reports To: Marketing Team Leader
Employment Type: Full-Time
COMPANY OVERVIEW
VOS Discovery and FusionCell are fast-growing technology startups spun out from OrganoidSciences (https://organoidrx.com/), a pioneering force in advanced organoid technology. Our core mission is to bridge biotechnology and the digital world by developing innovative marketing strategies and cutting-edge digital products tailored to the life sciences sector.
While OrganoidSciences continues to lead breakthroughs in organoid research and applications, FusionCell (based in Hanoi) functions as a vibrant innovation hub and creative incubator. Developers, designers, and researchers come together here to collaborate on bold ideas, fueling transformative advancements that reshape the global life sciences ecosystem. As an integral part of the worldwide network anchored by Germany-based Lambda Biologics, we push beyond traditional limits, opening up exciting new pathways in healthcare, biotechnology, and beyond.
JOB SUMMARY
We are seeking a dynamic Marketing Specialist who drives targeted content creation and digital engagement for our innovative, industry-leading brand. In this role, you will develop and execute a comprehensive content strategy that drives brand awareness, engages our target audience, and supports user acquisition for our biotech platform. You will work closely with internal teams to produce compelling content and manage the brand presence across key channels.
KEY RESPONSIBILITIES
(1) Content Strategy & Execution:
- Develop, plan, and execute a targeted content strategy that increases brand awareness and drives user acquisition.
- Oversee production (collaborate with internal technical team) and distribution of digital assets - including blog posts, newsletters, white papers, webinars, and case studies - that translate complex business innovations into engaging content.
- Optimize content structures, metadata, and formatting to ensure accurate representation in AI assistants and search engines.
- Leverage analytics and marketing automation platforms to measure content performance, refine strategies, and nurture leads through segmented, automated content workflows.
- Manage and grow our social media presence, ensuring consistent messaging across channels (LinkedIn, Instagram, etc.) to support lead generation and brand engagement. Support in designing and optimizing digital campaigns with A/B testing, using tools like Google Ads and LinkedIn Ads.
(2) Brand Management:
- Monitor industry trends and competitor activities to incorporate relevant insights into content and social strategies, positioning our brand as a thought leader in the global biotech market.
- Ensure that our brand is communicated consistently across all touchpoints. This includes maintaining a uniform tone of voice, visual identity, and brand values in every piece of content and digital interaction. Collaborate with creative teams to uphold and evolve the brand guidelines.
(3) Cross-Functional Collaboration:
- Work closely with product, BDs, and marketing teams to ensure that all content and digital initiatives align with business objectives, support product development, and respond to market feedback.
QUALIFICATIONS
- 35 years of experience in content marketing and digital communications, preferably within technology, life sciences, or similar sectors.
- Excellent writing (in English) and editing skills with an ability to translate complex ideas into clear, engaging content.
- Proficiency in SEO/GEO best practices, content management systems, and social media platforms.
- Demonstrable experience in using digital analytics and marketing automation tools to optimize content performance.
- Proactive learning and strong cross-functional collaboration skills.
- Fluent English for global collaboration.
WHY JOIN US
- Full compliance with salary policies, insurance contributions at full salary, and benefits according to Vietnamese law and labor regulations.
- Career development opportunities that support your long-term professional growth.
- A dynamic, open, cheerful, and creative work environment fostering collaboration and innovation
- Opportunities to collaborate with global partners.
- Engage in meaningful work, promoting bio science platforms, healthcare products/solutions, and supporting NPO activities.
HOW TO APPLY
Click Apply to submit your resume detailing your relevant experience. Applications will be reviewed on a rolling basis until the position is filled.
