zVAS is one of Zalo's strategic business units, delivering digital value-added services that enrich user experiences across Zalo's ecosystem. As our products continue to expand, high-quality and engaging content plays a critical role in driving user acquisition, engagement and retention.
As a Content Manager, you will own the content strategy and execution across zVAS products. You will be responsible for identifying content opportunities, planning and operating content initiatives, collaborating with cross-functional teams and continuously optimizing content performance through data-driven insights.
This role requires a strong balance of creativity, analytical thinking and operational excellence to create meaningful experiences that support both user growth and business objectives.
***What you will do
Content Strategy
- Develop and execute content strategies aligned with product goals and business priorities.
- Identify content opportunities that enhance user engagement, retention and overall product experience.
Content Planning & Operations
- Own the end-to-end content lifecycle, including planning, production, publishing and optimization.
- Build editorial calendars and coordinate content releases across multiple channels and products.
- Ensure content quality, consistency and compliance with product guidelines.
Performance & Optimization
- Monitor key content performance metrics and user behavior.
- Analyze data and user feedback to optimize content effectiveness and continuously improve engagement.
- Identify growth opportunities through content experiments and iterative improvements.
Cross-functional Collaboration
- Partner closely with Product, Marketing, Design, Operations and Engineering teams to deliver engaging content experiences.
- Work with external partners, creators or agencies when required to enrich the content ecosystem.
Market & User Insights
- Stay updated on market trends, content consumption behaviors and competitor activities.
- Translate user insights into actionable content initiatives that create value for both users and the business.
***What you will need
- 5+ years of experience in Content Strategy, Content Operations, Product Content or related roles, preferably in digital products, media or technology companies.
- Strong understanding of content planning, editorial operations and user engagement strategies.
- Proven experience managing content projects from planning to execution with measurable business outcomes.
- Strong analytical mindset with the ability to leverage data and user insights to improve content performance.
- Excellent project management and stakeholder management skills.
- Outstanding written and verbal communication skills.
- Highly organized, detail-oriented and able to manage multiple priorities in a fast-paced environment.
- Passion for digital products, user experience and content innovation.
NICE TO HAVE
- Experience working with AI-assisted content creation tools or content automation solutions.
- Familiarity with content analytics platforms, SEO principles or social media/content distribution channels.
- Experience managing creator communities, content partnerships or large-scale digital content operations.
- Understanding of user growth, engagement and retention metrics within consumer digital products.
***Contact
- Zalo/Phone: +84942212038
- Email: [Confidential Information]
