Role Summary
You will own all consumer-facing communication for the Vietnam and Thailand markets. This role will ensure our brand's tonality, look & feel, and overall content strategy are maintained while adapting to regional nuances.
Think of this role as being the bridge between global strategy and local culture. You'll take our global brand vision and make it meaningful for audiences in Vietnam & Thailand
Roles & Responsibilities
Brand Consistency & Localization
- Ensure all consumer-facing communication in Vietnam & Thailand reflects our brand voice, tone, and identity.
- Adapt global content strategies to suit local cultural and market contexts.
- Maintain a balance between regional relevance and global brand alignment.
Content Strategy & Execution
- Develop, review, and adapt content strategies for all channels.
- Create engaging, market-specific content ideas that resonate with the audiences.
Creative Oversight
- Ensure campaigns, creatives, and messaging are cohesive across touchpoints.
- Partner with internal design, copy, and performance teams to produce high quality assets.
- Act as the brand gatekeeper for Vietnam & Thailand.
Cross-functional Collaboration
- Work with performance, B2B, partnerships, and mid-funnel teams to fulfil creative and content requests.
- Liaise with regional stakeholders to gather insights and incorporate local perspectives.
Market Understanding
- Stay updated on cultural trends, consumer behaviors, and competitor communication in Vietnam & Thailand.
- Provide insights and recommendations to refine content and creative approaches.
Skills Required
- Experience in creative/content/brand management or related roles.
- Strong understanding of content strategy, brand storytelling, and communication.
- Native-level fluency in Vietnamese (Thai proficiency a strong plus); English communication skills are a must.
- Experience managing creative projects across multiple stakeholders.
- A sharp eye for detail, tonality, and design aesthetics.
- Strong organizational skills with the ability to manage multiple projects simultaneously
Employment Type: Full-time.
Working Hours: 9 AM - 6 PM (Monday - Friday).
Location: 170 Tran Quang Khai, Tan Dinh ward, HCMC
