Role Purpose
Lead the development and execution of content strategies that reflect the brand's personality, resonate with target audiences, and drive engagement across digital platforms. This role is responsible for creating trend-driven content, managing creator collaborations, and ensuring all content aligns with the brand strategy, tone of voice, and business objectives.
Key Responsibilities
- Develop and execute content strategies aligned with brand goals, audience insights, social trends, and consumer needs (JTBD).
- Create engaging digital content, including videos, images, and copy, that reflects the brand personality and tone of voice.
- Plan, produce, and optimize daily content across social media and digital platforms to maximize engagement, reach, and brand relevance.
- Identify emerging social trends, cultural signals, and platform opportunities to keep content fresh and impactful.
- Recruit, onboard, and manage a network of creators/KOLs to support content production.
- Provide creative direction and oversee content execution from creators to ensure consistency with brand strategy and quality standards.
- Collaborate with Marketing, Brand, and other stakeholders to develop integrated content campaigns.
- Monitor content performance, analyze key metrics, and continuously refine content strategies to improve results.
- Manage content calendars, production timelines, and creator relationships to ensure smooth execution.
Requirements
- 3–5+ years of experience in Content Marketing, Social Media, Creative, or related fields, with experience leading content initiatives.
- Strong understanding of social media platforms, content trends, and digital culture.
- Proven ability to develop content strategies and translate insights into engaging content.
- Experience working with creators, influencers, or content communities.
- Excellent storytelling, copywriting, and creative ideation skills.
- Strong project management and stakeholder management capabilities.
- Data-driven mindset with the ability to interpret performance metrics and optimize content accordingly.
