Content & Community Manager (IP)

Key Responsibilities

• IP Strategy & Positioning
• Define the positioning and growth strategy for personal brand / expert / creator IPs based on business objectives
• Identify target audience profiles, user pain points, and value propositions
• Select and optimize platform strategies (e.g. TikTok, Facebook, Instagram, YouTube, etc.)
• Content Strategy & Performance Management
• Develop content themes, formats, and publishing plans aligned with IP positioning
• Work closely with content creators, editors, and designers to ensure quality and consistency
• Review content performance (views, engagement, retention, conversion) and continuously optimize
• Identify and scale high-performing content patterns
• Growth & Conversion Ownership
• Design and manage the content-to-conversion funnel (content leads sales / monetization)
• Collaborate with sales, marketing, or operations teams to ensure smooth conversion and follow-up
• Take ownership of growth KPIs such as traffic, leads, conversion rate, and revenue contribution
• Data Analysis & Optimization
• Track and analyze key metrics to evaluate IP performance
• Conduct regular reviews and make data-driven adjustments to strategy
• Provide clear reports and insights to stakeholders
• Project & Cross-team Collaboration
• Act as the key owner of IP-related projects from planning to execution
• Coordinate with internal teams and external partners (e.g. creators, agencies, vendors)
• Ensure timelines, priorities, and quality standards are met

Key Requirements

Experience & Skills

• 3+ years of experience in content marketing, social media growth, influencer management, or digital marketing
• Proven experience growing creator accounts, personal brands, or content-driven projects
• Strong understanding of social media algorithms, content performance metrics, and growth logic
• Experience working with conversion funnels, lead generation, or revenue-driven content is a strong plus

Nice to Have

• Experience in education, knowledge-based products, or creator economy projects
• Familiarity with CRM systems, marketing automation tools, or analytics platforms
• Experience working in fast-growing startups or performance-driven environments