Consumer Market Insights Supervisor

Job Title: Consumer Market Insights Supervisor Posting Start Date: 19/03/2026 Req ID: 1479

Job Summary

The CMI Supervisor is responsible for: Identify consumer's unmet needs and potential segment for brands to enter and win in that segment; Describe products prescription to serve unmet needs via Business research & Assessment, Consumer in love building & management, Product development assessment

Job Responsibilities

• Define I&O (issue & Opportunities) to propose Jobs to be done for brands.
• Develop and implement market research initiatives (category, consumers, competitors, customers, influencers).
• Monitor brand equity & build up insight for brand communication
• Build, manage & improve a competitive market intelligence database and system.
• Recruit Consumers in Love and build specific Consumers In Love group & lead conversation with that group, make them excited to input for our innovation/ brand equity Jobs to be done.
• Maintain great relationships and participations of Consumer in Love to our continuously products improvements, innovations.
• Explore, exploit Consumers in Love to find out insights, burning needs of consumers in which our solutions must tackle to win.
• Based on consumer's insights to define unmet need to design solution.
• Describe products features & effectively communicate with R&D to develop suitable solutions/ identify technology, model needed...
• Work with cross functional team to develop and assess product's 6Ps: total offer to satisfy consumer's needs
  
  

Other Qualification & Requirements

Bachelor's degree in business administration / marketing or related major.

At least 3-5 years working experience in research, FMCG is a must.

Advanced Research Skills (Qualitative Research Is Preferred).

Job Responsibilities - Continued

Skills

• Business English
• Presentation & Communication
• MS Office
• Data Analytics
• Advanced Research skills (Qualitative research)
  
  

Functional Competencies

• Innovation
  
  

Masan's Core Competencies

• Consumer Centricity
• Ownership
• Passion for winning
• Purposeful Leadership
  
  

Masan's Leadership Competencies

• Business Acumen
• Learning Agility
• Dealing With Ambiguity
• Vision & Strategy
• Talent Catalyst
• Leading The Change
• Integrity & Trust
• Stakeholder Management
• Collaboration
• Planning
• Problem Solving
• Result Driven
  
  

Education

• Bachelors in Marketing or Business Administration
  
  

Certifications

Conditions of Employment

• Ability to travel on business trips
  
  

Physical Requirements

Relevant Industries

• FMCG
  
  

Interview Questions