Consumer Market Insights Manager

masan consumer holdings

Ho Chi Minh, Vietnam

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Posted 13 hours ago
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Job Description

Job Title: Consumer Market Insights Manager Posting Start Date: 27/05/2026 Req ID: 1657

Job Summary

The CMI Manager is responsible for: Identify consumer's unmet needs and potential segment for brands to enter and win in that segment; Describe products prescription to serve unmet needs via Business research & Assessment, Consumer in love building & management, Product development assessment

Job Responsibilities

Define I&O (issue & Opportunities) to propose Jobs to be done for brands.
Develop and implement market research initiatives (category, consumers, competitors, customers, influencers).
Monitor brand equity & build up insight for brand communication
Build, manage & improve a competitive market intelligence database and system.
Recruit Consumers in Love and build specific Consumers In Love group & lead conversation with that group, make them excited to input for our innovation/ brand equity Jobs to be done.
Maintain great relationships and participations of Consumer in Love to our continuously products improvements, innovations.
Explore, exploit Consumers in Love to find out insights, burning needs of consumers in which our solutions must tackle to win.
Based on consumer's insights to define unmet need to design solution.
Describe products features & effectively communicate with R&D to develop suitable solutions/ identify technology, model needed...
Work with cross functional team to develop and assess product's 6Ps: total offer to satisfy consumer's needs
Lead team and develop team members.

Job Responsibilities - Continued

Skills