ROLE PURPOSE
As a Consumer Experience Intern, you will support the Consumer Experience team in the day-to-day execution of integrated marketing campaigns. This role offers hands-on exposure to campaign management, stakeholder coordination, performance tracking, and marketing operations within a fast-paced FMCG environment.
This internship offers a structured learning experience, providing exposure to end-to-end campaign management, media planning, stakeholder collaboration, and marketing operations. Interns will receive on-the-job coaching and mentorship while contributing to real business projects and brand campaigns.
KEY RESPONSIBILITIES
CAMPAIGN EXECUTION SUPPORT (50%)
- Support the team in tracking campaign timelines and following up with internal and external stakeholders on key deliverables.
- Assist in coordinating campaign assets, briefs, and approvals to ensure timely execution.
- Help review agency deliverables against campaign requirements and provide feedback for manager review.
- Monitor campaign performance and consolidate reports from various channels and partners.
- Support campaign governance by checking compliance with approved plans, brand guidelines, and execution standards.
- Prepare meeting notes, status updates, and campaign trackers for stakeholder alignment.
PROCESS & ADMINISTRATIVE SUPPORT (50%)
- Assist in tracking campaign budgets and ensuring supporting documents are properly maintained.
- Support reconciliation of figures and data across different workstreams.
- Coordinate with internal teams and agencies on campaign-related documentation and administrative processes.
- Organize campaign files, reports, and learning materials for future reference.
REQUIREMENTS
- Final-year student in Marketing, Business, Communications, or a related field.
- Can join a 6-month full-time internship, starting from July 2026
- Strong interest in marketing, advertising, and integrated communications.
- Basic understanding of tradition & digital marketing and social media platforms; familiarity with media channels is a plus.
- Strong attention to detail and good numerical skills.
- Well-organized with the ability to manage multiple tasks and deadlines.
- Proactive, eager to learn, and comfortable working in a dynamic environment.
- Good communication skills in both Vietnamese and English.
- Proficiency in Microsoft Office (Excel, PowerPoint, Word).
- Familiarity with AI-powered productivity tools (e.g., ChatGPT, Copilot, Gemini) is a plus.
- Curiosity and willingness to learn prompt engineering and AI-assisted workflows to improve efficiency in campaign planning, reporting, and analysis.
- Positive attitude, ownership mindset, and willingness to take on challenges.
