Company Description
VinSmart Future (VSF) is the leading technology company within the Vingroup Corporation, formed by the merger of the group's entire technology ecosystem, including VinApp, VinIT, VinBigdata, and other tech units. As a core driver of Vingroup's future growth, VSF is at the forefront of technological development, with artificial intelligence (AI) as its foundation. With a talented team of nearly 4,000 local and international technology experts, VSF focuses on creating high-utility technologies that enhance lives and connect data, models, and infrastructure to unlock new possibilities.
The Role
We are building Vietnam's next national-scale chat application — one that is AI-native from day zero. This is a company-defining role for a builder who wants to be at the center of that moment. This Product Marketing Director role will own the full go-to-market motion for our app — from positioning and narrative to acquisition, retention, and community growth. You will work at the intersection of product, brand, and data, translating a technically complex AI-first vision into something 97 million Vietnamese users genuinely want to adopt and keep using.
Key Responsibilities
Strategy Development for Community & Strategic Partners
- Develop and execute community engagement strategies to drive user activation, retention, and advocacy.
- Build and nurture vibrant online communities on our platform.
- Identify community trends, feedback, and emerging behaviors to improve user experience.
- Design engagement campaigns, challenges, events, and reward programs that encourage meaningful participation.
- Foster healthy, inclusive, and safe communities through moderation guidelines and best practices.
Partnership Development
- Developing strategies and processes, as well as initiating, maintaining and enhancing partnership relationships with CSOs, KOL, content creators, and communities.
- Build long-term relationships with influential partners and communities.
- Lead partnership projects in all phases: exploration, proposal writing, negotiation with partners, budget, preparation and review of partnership agreements.
- Responsible for partnership related content creation, in coordination with members of the communications team and/or external parties.
- Finding partnership opportunities, including technology, entertainment, gaming, and business sectors, that can showcase our campaign and advocacy.
Community Building
- Develop and implement strategies to engage impacted community members
- Serve as relationship manager for key external partnerships and implement engagement activities with support from resource development, program staff, and leadership as appropriate.
- Work closely with the Product team and Product Marketing team to brief community-building product features and acquire community & group to move their conversations on our platform.
- Design community lifecycle journey, from member onboarding, organizing roles & permission, bot automation to foster conversations, with Product & Product Marketing team.
Cross-functional Collaboration
- Cross-functional Collaboration
- Partner closely with Product, Marketing, Growth, Chat Operations, and Trust & Safety teams.
- Translate community insights into product recommendations and feature improvements.
- Support product launches by mobilizing communities and strategic partners.
Qualifications
Required
- 4–7 years of experience in Community Management, Partnerships, Creator Relations, Business Development, or Growth Marketing.
- Experience managing online communities for consumer apps, social platforms, gaming, creator economy, entertainment, or digital products.
- Strong relationship-building and stakeholder management skills.
- Excellent communicator in both Vietnamese and English
Strongly Preferred
- Experience working with messaging apps, social media platforms, creator platforms, fandom communities, or Web3/social ecosystems.
- Existing network with creators, influencers, entertainment agencies, brands, or digital communities.
- Experience launching ambassador or creator programs.
- Familiarity with community analytics tools and CRM platforms.
- Experience with Gen Z community building and creator-led growth in Vietnam
- Existing network in the Vietnamese tech, startup, or venture ecosystem
Benefits
- Flexible working hours and attendance policy (Work from Home on working Saturdays).
- Attractive compensation and bonus packages, highly competitive in the market.
- Exclusive employee benefits across the Group's ecosystem in accordance with company policies.
- Opportunity to work on large-scale and strategic technology projects.
- Professional technology environment with leading scientists, experts, and engineers from top technology companies in Vietnam and around the world.
- Free access to learning platforms such as Udemy, Coursera, and O'Reilly; internal workshops; sponsorship for professional certifications; and exclusive mentoring programs from the Group and Company leadership team.
- Full statutory insurance coverage in accordance with Vietnamese Labor Law (Social Insurance, Health Insurance, Unemployment Insurance), along with private healthcare insurance based on job grade and annual health check-ups at reputable hospitals and healthcare centers nationwide.
- Participation in internal activities, team-building programs, and annual company events.
Location:
Hanoi: TechnoPark Tower, Vinhomes Oceanpark, Gia Lam.
HCMC: Vincom Dong Khoi
Contact: Ms. Huyền Zalo/Call: 0963 957 235
Mail: [Confidential Information]
