Position Objective
The Communication & Community Engagement Coordinator is responsible for
- Supporting the development and execution of both academic and non- academic communications delivered to the school's internal parent community, to ensure that the school delivers an outstanding customer communications experience
- Working closely with the School's education and operational leadership teams and the teacher community to support staff members in delivering one-to-one academic communications that are aligned with the school's wider communications framework, yet appropriate for each individual teacher.
- Assisting with the development and execution of engagement opportunities with key external stakeholder organizations on behalf of the School Leadership Teams
- Build a network of community groups to support the service program.
Responsibilities
Communication & Community Engagement Coordinator will report directly to the Head of School on daily basis, including:
- Work closely with the School leadership team, contribute to the annual focus for messaging and executional timing relating to the School calendar, which reflects the overarching framework for parent communications across each academic year, covering academic and non-academic communications.
- Draft high-quality communications for school to home and school to staff communications, ensure appropriate content, tone, brevity and consistency. Regularly audit the School's parent communications across all channels (academic and non-academic) to identify areas that require improvement develop actions to address.
- Develop and implement regular parent communications (targeted and general) which educate and inform the parent body and showcase the achievements of the school in the best possible light, using a multi-channel approach.
- Develop, distribute, and maintain all print, and weekly newsletters.
- Retention: Working with the counseling team to organize events in order to educate parents about boarding schools and university applications. In October/November: Early follow- up with students with plans to study abroad so school could take early action in retaining the students. In February/March: Assist Admission and Finance to follow up with the re-enrollment process.
- Utilize data-driven insights in Dynamic, such as: leaver, avoidable leaver, and churn rate, etc.. to understand insight and plan for retention activity
- Implement initiatives to enhance customer retention and satisfaction and align with the RES tracker at the retention stage.
- Monitor and evaluate the effectiveness of communication and community engagement efforts through metrics, surveys, and feedback, i.e. VOP, Community Surveys, Event Feedback, Focus Groups, etc
- Manage Communications channels/systems such as SMS, Mailchimp, Zalo, etc...and utilize other channels of marketing to communicate with parents when needed
- Support the Parent / Teacher Association with meetings and communications
- Coordinate Parent / Teacher / Student Conferences
- Assist with the management of the internal communications budget to ensure appropriate and effective spending on internal events and collaterals.
- Build a deep knowledge of the School's provision, programs and results; constantly refresh this knowledge to maintain an expert level understanding to inform parent communications.
- Perform as interpreter in Parent-Teacher meetings and communication
- Translate school's official communication such as memos, letters, emails, etc. to parents
- Help families with questions about school
- Covering reception area when needed
- Lead New Student Orientation and New Parent Events
- Support marketing with photo projects through the year.
- Prepare regular reports on communication activities, outcomes, and recommendations for improvement, presented to leadership.
- Other duties as assigned
Internal Events Management
- Planning and implementing end to end an annual program of parent events which reflect the multiple communication needs of the school and its parents; including events that educate and inform, events that promote the school's strengths and achievements, events that celebrate milestones and other relevant days
- Organize internal events for students such as mid-autumn & Tet festivals, Ted Talk, etc.
- Organize internal communication events for parents such as Parent Teacher meetings, workshops, seminars, etc.
Position Requirement
- This role requires an individual with 3+ years corporate level communications expertise who has experience in both message development and execution, gained in an environment where they have worked across multiple channels to multiple audiences.
- They will be digitally savvy, being able to harness the digital environment to effectively engage with diverse stakeholder groups.
- They will be empathetic with a school community, able to tap into the needs of parents to share communications that are relevant and impactful.
- He/She will be a patient and thoughtful mentor to junior staff with a collaborate style, inspiring best practice.
Qualifications
- Bachelor Degree level qualification in marketing, communication or related field
- Experience of managing the creative development process for digital and printed communications including agency management and briefing, production, print, photography
- Excellent face-to-face and verbal communicator with the ability to engage others and to make own message understood by stakeholders
- Excellent listening skills, able to understand the subtleties of communications and detect the underlying message
- A sound knowledge of on-line / digital marketing including website management
The job holder's responsibility for promoting and safeguarding the welfare of children and young persons for whom s/he is responsible, or with whom s/he comes into contact will be to adhere to and ensure compliance with the relevant Cognita Safeguarding; Child Protection Policy and Procedures at all times. If in the course of carrying out the duties of the role, the job holder identifies any instance that a child is suffering or likely to suffer significant harm either at school or at home, s/he must report any concerns to the School's Child Protection Officer/Designated Safeguarding Lead or to the Head of indeed to the Regional CEP so that a referral can be made accordingly to the relevant third part services.
