- Direct reports to: Technology & Analytics Associate Director, SEA
- Direct Reports: 4
- Total headcount supervised: 7-11
- Department Budget responsibility: Commercial Tech CAPEX & OPEX
- Business environment: Operates at the intersection of Commercial, Finance and Technology as the control tower for systems, data and performance
JOB PURPOSES
- The Commercial Technology & Data Manager is the single point of accountability for how Commercial operates on technology and data across SEA.
- This role ensures E2E Commercial processes are enabled by integrated systems, trusted data and scalable digital solutions, enabling faster execution, transparency, and better decision-making.
- This role also owns Commercial data, reporting and Infocell capabilities, acting as the Commercial control tower bridging Sales, Finance and Technology, and is critical to sustaining and scaling the Simplification & Foundation transformation.
KEY ACCOUNTABILITIES
1. Own Commercial Technology & Systems Landscape
- Act as business owner for Commercial platforms (SFA, DMS, SAP touchpoints, commercial applications)
- Define roadmap and prioritize enhancements based on business value
- Ensure systems reflect standardized E2E Commercial processes across Distributor, Retailer and Sales Execution, eliminating manual workarounds
- Manage external technology vendors and SaaS solutions, ensuring delivery performance, roadmap alignment, cost efficiency and business value realization
2. Lead Data, Reporting & Infocell Hub
- Own Commercial data ecosystem (master data, data warehouse, reporting layers)
- Deliver one source of truth across Sales, Execution and Financial metrics
- Ensure data quality, reconciliation and governance
3. Deliver Commercial Performance Visibility
- Provide actionable dashboards and insights for Sales and leadership
- Enable performance tracking across volume, execution and financial KPIs
- Drive data-driven decision making across Commercial functions
4. Drive Digital Transformation & Product Delivery
- Lead commercial digital transformation initiatives
- Act as product owner for Commercial solutions and enhancements
- Deliver automation and scalable system-based improvements
5. Lead Commercial Tech & Data Team
- Manage in-house developers, architects, analysts & coordinators
- Ensure delivery of scalable, auditable and business-aligned solutions
- Build strong capability across data, systems and digital delivery
6. Enable Governance & Audit Readiness
- Ensure Commercial data and transactions are system-driven and compliant
- Partner with Finance, Internal Control and Audit teams
- Strengthen controls without impacting business agility
7. Act as Commercial Control Tower & Drive Zone Alignment
- Bridge Sales, Finance and Technology functions
- Align with Zone T&A on platforms, standards, best practices and roadmap
- Ensure simplification, scalability and consistency across SEA markets
REQUIREMENTS
Education:
- Bachelor's degree in Business, Finance, Supply Chain, Information Systems or Engineering;
- MBA or Analytics / Digital background is a plus
Experience:
- 10+ years in FMCG, consumer goods or distribution-heavy industries
- Strong experience in: Commercial systems (SFA, DMS, ERP, BI); Data, reporting and analytics; Digital transformation / product ownership; System integration and automation
- Strong exposure to: Sales, RTM, Distributor models; Commercial Operations, KPIs
- Experience working in matrix or regional organizations is a plus
Language: Fluent in Vietnamese & English
Others:
- Strong business ownership mindset
- Ability to influence cross-functional stakeholders
- Strong data mindset and ability to translate insights into actions
- Comfortable operating in transformation and ambiguity
- Strong leadership and stakeholder management skills
AB InBev - Data Protection Policy
Anheuser-Busch InBev Vietnam Brewery Co., Ltd (AB InBev) hereby undertakes to use the personal data received from the candidate for the recruitment process at AB InBev. AB InBev shall not provide or disclose personal data to external organizations without prior consent from the candidate.
To Applicants
Once you continue with the application process, this indicates that you hereby give your consent to AB InBev for processing the personal data that you are providing AB InBev.
