About Rize
Rize (rize.farm) is a leading Agri-Tech startup uniquely positioned to build solutions that make rice cultivation more sustainable and improve farmer livelihoods in Asia. These sustainable solutions are urgently needed as rice cultivation is one of the largest polluting forms of agriculture globally. Formed through a joint venture between Temasek, Wavemaker Impact, Breakthrough Energy Ventures, and GenZero, Rize's technology captures vital agricultural data essential for implementing sustainable farming practices. This makes rice farmers more climate-resilient, increases their crop yields, lowers costs, and facilitates efficient access to finance. Rize currently has operations in Indonesia and Vietnam and plans to expand further within the region. To expand, Rize is unlocking climate/green financing facilities to help serve more farmers in their transition to sustainable rice cultivation. Rize has recently received substantial global media attention, acknowledging our efforts in this journey. Please read more here: Bloomberg, Business Insider, DealStreetAsia.
What are we building
We are developing a platform which will help our field operations team to effectively manage their task, capture cultivation logs from million plus hectares of paddy fields, effectively manage the supply chain of agri-inputs and aggregate third party services required during the lifecycle of paddy fields.
Responsibility:
1. Growth Ideation & Business Design
- Identify emerging opportunities and unmet needs across the rice value chain and broader agriculture ecosystem.
- Translate insights into new business concepts, value propositions, and testable growth hypotheses.
- Define customer journeys, pricing structures, packaging, and business models for Rize's solutions.
2. MVP Development & Market Experimentation
- Lead the end-to-end design and execution of MVPs, pilots, and market tests to validate commercial and operational assumptions.
- Collaborate cross-functionally with product, operations, marketing, partnerships, and finance teams to scope and execute pilots.
- Design experimentation frameworks, define success metrics, and iterate rapidly based on real-world data and customer feedback.
- Engage directly with farmers, cooperatives, distributors, and partners to test usability, adoption, and willingness to pay.
3. Go-to-Market, Sales & Trade Marketing
- Design and execute go-to-market strategies for Rize's solutions, including pricing, bundling, and promotional mechanics tailored to farmer segments, regions, and seasonal cycles.
- Build and test sales promotion and incentive programs such as seasonal offers, volume-based incentives, loyalty or referral programs, pilot subsidies, and bundled solutions.
- Develop and execute trade marketing and field activation initiatives in close collaboration with sales and field operations teams.
- Translate product and sustainability value propositions into clear sales narratives, playbooks, and activation toolkits for on-ground teams.
- Track and optimize campaign performance using KPIs such as adoption rate, conversion, CAC, retention, and ROI.
4. Iteration, Scaling & Commercial Performance
- Evaluate MVP and campaign outcomes to decide whether to iterate, pivot, or scale initiatives.
- Build business cases and financial models to assess feasibility, scalability, and profitability of new growth initiatives.
- Identify opportunities to cross-sell or upsell additional services, including agri-inputs, financing, and third-party services.
- Support the company's innovation roadmap and long-term commercial growth strategy aligned with Rize's sustainability mission.
5. Partnerships & Channel Activation
- Collaborate with cooperatives, agri-input distributors, financial institutions, and other partners to co-create joint promotions and activation programs.
- Design partner incentive schemes, onboarding programs, and sales enablement materials to accelerate adoption through indirect channels.
- 6. Cross-functional Collaboration & Communication
- Work closely with sales, field operations, product, marketing, partnerships, and finance teams to ensure strong alignment between growth strategy and execution.
- Communicate insights, learnings, and recommendations clearly to leadership and key stakeholders.
Qualification:
- Bachelor's degree in Business, Marketing, Economics, or related field; MBA or equivalent is a plus.
- 57 years of experience in marketing, business development, operations excellence, or strategy ideally within agriculture, agritech, or sustainability-focused sectors.
- Proven success in developing and validating new business ideas, MVPs, or innovation pilots.
- Experience in startup or fast-scaling environments and working with cross-functional teams.
- Strong analytical and problem-solving skills, including financial modeling and data-driven decision-making.
- Excellent communication and stakeholder management abilities.
- Fluent in English and Vietnamese.
