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Job Description:
The Commercial Effectiveness Manager reports to Head of Business Operations that is responsible for driving Field Force Excellence (FFE), strengthening CRM adoption and data-driven decision-making, and optimizing commercial resource deployment. This role plays a pivotal part in shaping HCP segmentation and targeting strategy, enhancing territory alignment, improving incentive design, and enabling omnichannel HCP engagement.
In addition, the role partners closely with Route-to-Market teams, Commercial Leaders, and ISEA Business Operations to ensure that commercial initiatives are aligned with Takeda's strategic priorities and executed with strong governance, operational discipline, and a consistent customer-centric approach.
Key & Responsibilities & Accountabilities :
Field Force Effectiveness & PST Excellence:
- Serve as the primary contact for Vietnam, partnering closely with ISEA Business Operations on all Field Force effectiveness-related initiatives.
- Design, deploy, and continuously refine the HCP profiling, segmentation, and targeting framework (PST) across therapeutic areas.
- Develop call strategy, coverage plans, and CRM adoption roadmaps to enhance field force productivity.
Field Force Incentive Scheme Plan (SIP):
- Lead the design, implementation, and governance of the Field Force incentive scheme, ensuring fairness, clarity, and strategic alignment.
- Manage target allocation, performance tracking, and quarterly SIP health checks.
- Provide recommendations to Sales Leadership based on trend analysis, scenario modelling, and performance insights.
- Ensure that SIP drives motivation, rewards performance, and reinforces business objectives.
Territory Alignment and Resource Optimization:
- Develop and consult territory alignment frameworks to maximize coverage and efficiency.
- Optimize field force deployment using data-driven assessments of workload, potential, and geographic footprint.
- Align territory planning with commercial strategies and Route-to-Market priorities to ensure balance and effectiveness.
- Support adjustments based on business growth, new product launches, and market dynamics.
Advanced Data Analytics & Performance Monitoring:
- Oversee analytics across SFE, PST, SIP, CRM adoption, and territory alignment.
- Ensure data accuracy, timeliness, and readiness for decision-making across all commercial teams.
- Develop and manage sales automation dashboards by key accounts for Filed Force Leadership, MKT, and Key Account teams.
- Provide monthly and quarterly insights to highlight risks, opportunities, and performance gaps
CRM & Omnichannel HCP Engagement:
- Collaborate with CRM Coordinator and Omnichannel to monitor and strengthen the end-to-end HCP engagement journey.
- Recommend CRM system enhancements to improve call quality, channel coordination, and content effectiveness.
- Integrate multi-channel interaction data (F2F, digital, CLM, email, webinar, Zalo, etc.) to generate actionable insights.
- Support the digital transformation roadmap by guiding adoption of new tools, functionalities, and automation
Project Leadership & Governance:
- Lead strategic SFE projects initiative to ensure strong project governance, documentation, and alignment with compliance requirements
- Coordinate cross-functional stakeholders (Sales, Marketing, Medical, Finance, Supply, HR, BO, ISEA/GEM teams) to support seamless implementation
Capability Building SFE & CRM Excellence:
- Build SFE capabilities for Field Force and Line Managers through structured training and coaching.
- Strengthen PST and CRM-related competencies (call reporting, profiling, content usage, omnichannel follow-up)
- Support change management and digital dexterity initiatives, including AI-based tools and virtual learning platforms.
Qualification / Attributes
Education & Experiences:
- Bachelor's degree in Business Analytics, Commerce, Marketing, Data Science, Pharmacy, or related fields
- MBA or Pharm.D is preferred
- Minimum 3 years of experience in multinational pharmaceutical companies, focusing on SFE, PST, CRM, sales analytics, BI, or territory management.
- Solid understanding of HCP engagement strategies and commercial data flows in the pharmaceutical industry.
Skills and Competencies:
- Strong analytical mindset with the ability to translate complex data into actionable insights
- Proficiency with CRM platforms, Excel advanced, Power BI/Tableau, and commercial analytics tools.
- Strong problem-solving and data-driven decision-making skills.
- Excellent communication, presentation, and cross-functional collaboration abilities
- Proven project management and planning experience.
- Demonstrated agility in adopting digital and AI-enabled tools.
- High learning agility, intellectual curiosity, and a proactive, results-oriented attitude
Language Skills:
- Proficiency in English, both written and spoken
Locations:
Ho Chi Minh City, Vietnam
Worker Type:
Employee
Worker Sub-Type:
Regular
Time Type:
Full time
