Key OKRs
- to work on and support social-first brand building insights, involving data structuring and analyses, via BESS, Chorus and campaign data
- to deliver social listening findings to address business questions
Details
- Work closely with the B&W CMI team to translate internal briefs into structured, high-quality data and analytics projects.
- Conduct analysis using both general and in-house tools (e.g. YouScan, Google Keyword Planner, Tiktok analytic etc.); build and test queries on internal social/search data platforms.
- Deliver both qualitative and quantitative social insights, identifying emerging consumer trends and cultural signals to inform business, marketing, and innovation strategies.
- Synthesise findings into clear, actionable reports for internal stakeholders, ensuring complex analytics are communicated effectively to non-technical audiences.
- Promote and communicate Digital Consumer & Social Insights capabilities within the Beauty & Wellbeing team.
Monthly Milestones
- Ensure high quality data inputs, involving tagging review, keywords selection, campaign mapping, etc.
- Build query and extract data from digital data tools.
- Conduct analysis using both general and in-house analytic tools.
- Synthesising data and analysis into trend signal, impactful, trigger inspiration and actionable recommendations.
- Communicate and/or present the key findings and insight to multiple stakeholders in B&W
Expected Deliverables/Outputs
- BESS Quarterly Performance Report, Monthly Summary, and Key Campaign Deep Dive these reports to include insight to improved BESS performance and competitive insights.
- Yearly beauty trend update reports
- Ad hoc reports upon business questions
Educational background: Preferably in Data Science, Statistics, Business, Marketing or any related
Professional background expected: Social Listening Analyst, Social Media Analyst, Media and Digital Analyst
Specific Skill Required
- Experience in analytical roles, providing insights and recommendations.
- Ability to detect social signals and emerging trends.
- Strong understanding of social media ecosystems and brand health metrics, and their impact on brand equity and business growth.
- Proficient in data processing tools (e.g., MS Excel) and eager to learn and master various social listening tools.
- Skilled in storytelling, with the ability to craft clear and compelling messages in both presentations and verbal communication.
- Passionate about the digital world and its business implications.
- Native Vietnamese speaker, fluent in English (spoken and written).
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their Whole Self to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
