Job Location:
Anantara Hoi An Resort
Anantara Hotels & Resorts is a global luxury hotel and resort brand rooted in Thai culture, with an intrinsic sense of authentic hospitality. Inspired by the Sanskrit word meaning without end, our spirit embodies freedom, movement, and harmony. We believe every journey should leave a lasting impression — for our guests and for our people.
Founded in 2001 in Thailand, we have since expanded across the world, welcoming guests in some of the world's most captivating locales — from pristine beaches and private islands to ancient sites and vibrant metropolises. If you are driven by a passion for generosity, warmth and heartfelt hospitality, Anantara offers a career without limits.
The Cluster Director of Marketing Communications is responsible for developing and executing integrated marketing, communications, public relations, brand, and digital strategies to enhance the visibility, reputation, and commercial performance of Anantara Hoi An Resort, Anantara Quy Nhon Villas, Avani Quy Nhon Resort, and The Vietage by Anantara.
The role leads all aspects of marketing communications, including media relations, content creation, social media, digital marketing, brand positioning, partnerships, events, and influencer engagement, ensuring alignment with Minor Hotels brand standards while supporting business objectives and revenue growth.
The Cluster Director of MarCom acts as the brand guardian and storyteller for all four properties, driving awareness, engagement, and demand across key source markets.
Marketing Strategy & Brand Management
- Develop and implement annual marketing and communications strategies for all assigned properties.
- Ensure brand positioning and messaging are consistent with Anantara, Avani, and Minor Hotels guidelines.
- Create integrated marketing plans that support commercial objectives and business priorities.
- Identify market opportunities and trends to strengthen brand awareness and market share.
- Manage marketing budgets and ensure ROI on marketing investments.
Public Relations & Media Relations
- Develop and maintain strong relationships with local and international media.
- Generate positive media coverage through proactive PR initiatives.
- Prepare press releases, media kits, fact sheets, and brand stories.
- Manage media visits, press trips, and familiarization programs.
- Coordinate crisis communications in collaboration with corporate and hotel leadership teams.
- Monitor brand reputation and media sentiment.
Digital Marketing & Social Media
- Oversee social media strategy and content calendars for all properties.
- Ensure websites, landing pages, and digital channels are optimized and updated.
- Collaborate with regional digital marketing teams on SEO, SEM, display advertising, and paid campaigns.
- Track digital campaign performance and recommend optimization opportunities.
- Drive audience growth, engagement, and online brand presence.
Content Development & Storytelling
- Lead the creation of compelling content across multiple channels.
- Ensure photography, videography, and visual assets reflect brand standards.
- Develop stories that highlight guest experiences, destination insights, sustainability initiatives, wellness offerings, culinary experiences, and unique property features.
- Manage content production schedules and creative campaigns.
Partnerships & Influencer Marketing
- Develop strategic partnerships with tourism organizations, luxury brands, airlines, travel advisors, and relevant stakeholders.
- Source and manage influencer, KOL, and content creator collaborations.
- Evaluate partnership opportunities that strengthen brand exposure and business performance.
- Measure and report results from collaborations and campaigns.
Events & Promotions
- Support the planning and promotion of resort events, seasonal campaigns, and brand activations.
- Lead communication strategies for resort openings, new experiences, special packages, and key milestones.
- Ensure event exposure is maximized through media and digital channels.
- Collaborate with operational and commercial teams to enhance guest engagement initiatives.
Commercial Support
- Work closely with the Area Director of Sales & Business Development and Revenue teams to support revenue-generating initiatives.
- Develop marketing activities that drive direct bookings and high-value business opportunities.
- Support new market penetration strategies and business development objectives.
- Create communication plans supporting key sales campaigns and promotions.
Leadership & Team Development
- Lead and develop the Cluster Marketing Communications team.
- Establish clear performance objectives and development plans.
- Foster creativity, innovation, collaboration, and accountability within the team.
- Ensure all team members are knowledgeable about brand standards and marketing best practices.
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