Who we are:
Sailun Group (https://en.sailungroup.com/) is one of the world's leading tyre development and manufacturing companies with a mission to bring the best customer experience with our cutting-edge technology and high commitment to quality. Sailun, being one of the fastest globally growing tyre companies, has been progressing upward steadily every year in the global industry ranking. With the passion of making great tyres for the future and providing innovative solutions to our customers, the company continuously invests in tyre research and development, and intelligent production which evolves in the complete tyre ecosystem from upstream to downstream. A diversified portfolio of tyre products has now reached 150+ countries and regions in the Americas, Europe, Asia and Africa. With over 13,000 dedicated talents, we are heading to extend our operating footprints in the major markets to best serve the local customer needs, and aspiring to become the leader of local market. As the key market for growth, we are looking for Speciality Tire Sales Manager India to join our Team to support our clients in India.
Essential Functions:
- Sailun Group Branded Store Customer Experience
- Coordinate closely with the Sales team to conduct site surveys, feasibility evaluations, and negotiate investment agreements with dealers for the development and upgrading of Sailun Group Branded Stores, in line with approved brand and customer experience standards.
- Work directly with dealers and appointed contractors on store concept design, layout planning, and construction execution, ensuring full compliance with Sailun Group Branded Store Customer Experience guidelines.
- Collaborate with the Purchasing team to supervise construction quality, evaluate contractor performance, manage project acceptance and contract settlement, and mitigate risks arising during project implementation.
- Plan, manage, and control branded store investment and renovation budgets in accordance with approved plans.
2. Retail Execution, Promotion & Point-of-Sale Management
- Manage product display, merchandising, and in-store execution at Sailun Group Branded Stores and Key Account retail systems in alignment with Sales and Marketing strategies.
- Initiate, propose, and collaborate on sell-in and sell-out promotional programs with Sales, Marketing, distributors, and dealers to drive volume, improve retail activation, and enhance customer experience.
- Work closely with Marketing to localize national and regional trade promotions, BTL activities, and POSM deployment to ensure strong visibility and effective execution at retail level.
- Monitor, track, and evaluate promotional effectiveness, including sell-in achievement, sell-out performance, execution quality, and ROI, providing insights and recommendations for optimization.
- Ensure consistent brand image, visual merchandising standards, and promotional execution across all retail channels.
3. Sales Data & Channel Performance Management
- Collect, manage, and analyze sales data with channel priority: Branded Stores → Distributors → Dealers.
- Analyze sell-in and sell-out performance by channel and region to identify growth opportunities, execution gaps, and corrective actions.
- Evaluate sales and promotion effectiveness to support business planning, forecasting, and decision-making.
Skills and Qualifications:
1. Education
- Bachelor's degree in Economics, Marketing, Business Administration, Construction, or related fields.
2. Experience
- Minimum 4 years of relevant working experience in B2B channel management, retail operations, or trade marketing within the Automotive industry.
- Tire industry experience is highly preferred.
- Proven experience working with distributors, dealers, and branded retail networks.
3. Professional Skills
- Strong understanding of B2B channel operations, dealer management, and retail execution.
- Solid experience in sell-in and sell-out promotion planning, execution, and performance tracking.
- Experience in contractor management, branded store development, and BTL / Trade Marketing activities is a strong advantage.
- Strong analytical skills with the ability to interpret sales, channel, and promotion performance data.
- Willingness to travel frequently and undertake extended business trips when required.
Expected Outcomes
- Sailun Group Branded Stores deliver a consistent, high-quality customer experience in line with brand standards.
- Sell-in and sell-out promotional programs are effectively executed, contributing to sustainable sales growth and improved channel performance.
- Brand image, merchandising, and promotional execution at point of sale are standardized, consistent, and professionally delivered across all retail channels.
- Sales, channel, and promotion data are accurately managed and reported, effectively supporting Sales and Marketing initiatives.
- Strong, long-term, and sustainable relationships with distributors and dealers are maintained and continuously developed.
Sounds appealing to you Don't hesitate to get in touch and send your CV to [Confidential Information] with your salary expectation and the earliest possible on board date.
- We sincerely look forward to hearing from you!
