MAIN PURPOSE OF THE ROLE
OOH (Out-of-Home) Channel Manager is a strategic commercial role responsible for growing sales, developing channels, winning operators, and contributing into long-term Route-to-Market (RTM) capabilities across foodservice and institutional customers.
Position Summary
- Analyze OOH market trends and channel dynamics across 13 sub-channels.
- Build annual Channel Development Plans and develop channel-specific growth strategies.
- Identify new business opportunities and develop key customers, including contract caterers.
- Design win-win commercial programs to drive outlet acquisition and conversion.
- Match portfolio solutions to channel needs and develop channel-exclusive applications.
- Create menu applications that support SKU adoption, usage frequency, and basket size growth.
- Manage channel trade investment, monitor ROI, and work with Finance and Sales on customers annual agreements.
- Build channel knowledge, share best practices, and develop playbooks/toolkits.
Requirements
- Bachelor's degree in Business, Marketing, or a related discipline.
- Strong commercial thinking with the ability to create demand at operator level and scale opportunities.
- Good understanding of operator economics, shopper behaviors, menu profitability, and purchase drivers.
- Solid knowledge of OOH / HORECA & B2B channels, with experience selling solutions or concepts.
- Strong data-driven decision-making skills.
- Good cross-functional leadership and stakeholder collaboration capability.
