- Channel Business Development Specialist
- Location: Ha Noi, Vietnam
- Function: Marketing Communications / Channel Business Development
- Reports To: Head of Marketing Communications, Vietnam & Cambodia
- Sign Contract with Talentnet 12 months
- About us: A global leader in energy management and automation, driving digital transformation for efficiency and sustainability.
Mission
The Channel Business Development Specialist is responsible for developing and accelerating Schneider Electric's project-oriented partner ecosystem, including OEMs, System Integrators (SIs), EcoXperts, and Service Partners.
The role drives partner recruitment, ecosystem coverage, capability development, business planning, demand generation, and revenue growth by working closely with sales leaders, business units, and marketing teams.
The position acts as the business owner for assigned partner personas and is accountable for strengthening Schneider Electric's market presence through strategic partner development.
1. Main Responsibilities
Ecosystem Strategy & Growth Planning (20%)
- Develop annual growth strategies for assigned partner personas:
- OEM
- System Integrator (SI)
- EcoXpert
- Service Partners
- Define market coverage plans and growth priorities.
- Identify ecosystem gaps and recruitment opportunities.
- Build partner development roadmaps aligned with business objectives.
Partner Recruitment & Coverage (20%)
- Identify, qualify, recruit, and onboard strategic partners.
- Expand ecosystem coverage across targeted industries and segments.
- Establish growth plans for priority partners.
- Improve partner penetration in targeted vertical markets.
Partner Development & Enablement (20%)
- Drive partner certification and capability progression.
- Support execution of partner enablement programs.
- Facilitate joint business planning with strategic partners.
- Coordinate technical and commercial development initiatives.
Demand Generation & Pipeline Development (20%)
- Collaborate with Marcom and Business Units on partner-focused campaigns.
- Generate qualified demand through partner ecosystems.
- Support specification, opportunity creation, and pipeline development.
- Ensure marketing investments translate into measurable business outcomes.
Business Performance Management (10%)
- Monitor partner performance using key business indicators.
- Conduct quarterly business reviews with priority partners.
- Assess sales growth, certification progress, and market coverage.
- Recommend corrective and growth actions.
Stakeholder Management (10%)
- Build trusted relationships with internal and external stakeholders, including key partners, industry asscociations and communities.
- Act as Schneider Electric's point of contact for assigned partner personas.
Key Stakeholders
Internal
- Pipe BVPs and Sales Directors
- Offer Marketing
- Marketing Communications Team
- Commercial Excellence
External
- OEM Partners
- System Integrators
- EcoXpert Network
- Service Partners
- Industry Associations
2. Qualifications
Education: Bachelor's Degree in Engineering, Business, Marketing, or related discipline.
Experience: 4 years of experience in:
- Channel Development
- Business Development
- Partner Management
- Channel Sales
- Industrial Marketing
Strong preference for candidates with experience in:
- Industrial Automation
- Energy Management
- Building Automation
- Technology Ecosystems
Competencies
Commercial
- Partner ecosystem management
- Business planning
- Market analysis
- Go-to-market strategy
- Pipeline development
- Revenue growth planning
Leadership
- Strategic thinking
- Influencing skills
- Executive stakeholder management
- Negotiation skills
- Business acumen
Analytical
- Data interpretation
- ROI analysis
- Opportunity assessment
- Growth planning
Success Measures
Business Growth
- Revenue growth from assigned partner personas
- Pipeline generated through partner ecosystem
- New business opportunities created
Ecosystem Development
- New partner recruitment
- Ecosystem coverage expansion
- Partner certification progression
- Strategic program adoption
Business Impact
- Partner sales growth
- Market share expansion
- Demand generation effectiveness
- Marketing investment ROI
3. Benefits
- Salary: Open to negotiation
- 13th month Salary (pro-rated, paid in Dec)
- Performance Bonus (pro-rated, paid in Mar)
- Flexible working hour
- Laptop provided
- 900k Allowance
