Define and execute the growth strategy for the Fashion category, ensuring alignment with Lazadas overall business goals.
Develop short-term and long-term category plans, including pricing, assortment, promotion, and traffic strategies to maximize performance.
Identify market trends, consumer behavior shifts, and competitive landscape to optimize the categorys positioning.
Drive category expansion by onboarding and developing new brands and sellers.
Brand & Seller Relationship Management
Lead and support the team of Key Account Managers (KAMs) to manage top brands and sellers, ensuring sustainable business growth.
Develop strong relationships with key brands, distributors, and sellers to enhance partnerships.
Negotiate and execute joint business plans with strategic partners to drive sales and market share.
Collaborate with Marketing, Logistics, Finance, and Operations teams to ensure smooth execution of campaigns and daily operations.
Sales Performance & Data Analysis
Monitor category sales performance, identify gaps, and develop action plans to improve key metrics (GMV, conversion rate, traffic, etc.).
Analyze seller performance, product trends, and pricing strategies to optimize category growth.
Work with Business Intelligence & Data teams to leverage insights for better decision-making.
Track competitor activities and adjust strategies accordingly.
Team Leadership & People Management
Lead and mentor a team of Key Account Managers, providing strategic direction and guidance.
Set performance KPIs, monitor progress, and ensure continuous development of the team.
Foster a high-performance culture, encouraging innovation, ownership, and collaboration.
Provide coaching and support to help the team navigate challenges and drive results.
Cross-Functional Collaboration
Work closely with Marketing teams to plan and execute category-specific promotions and campaigns (Mega Campaigns, Brand Days, Flash Sales, etc.).
Partner with Operations & Logistics teams to improve seller fulfillment capabilities and ensure smooth last-mile delivery.
Coordinate with Finance & Pricing teams to ensure a profitable pricing strategy and margin management.
Align with Seller Acquisition teams to identify and onboard new brands and sellers that complement the categorys growth strategy.
Job Requirements
Skills & Experience:
7+ years of experience in Category Management, E-commerce, Retail, or FMCG (Fashion category experience is a plus). At least +3 years working in Manager Level
Strong leadership and people management skills, with experience in managing and developing teams.
Excellent strategic thinking with a data-driven approach to decision-making.
Proven ability to drive business growth and manage key brand and seller relationships.
Strong negotiation and communication skills to engage with internal and external stakeholders.
Ability to multi-task, prioritize, and manage time effectively in a fast-paced environment.
Strong problem-solving and analytical skills, with experience in using data tools (Excel, SQL, Tableau, or similar).
Resilience and ability to work under pressure, adapting to challenges and market changes.
Experience working in cross-functional teams and collaborating across different departments.
Fluent in Vietnamese and English (both written and spoken).
Preferred Qualifications
Experience in E-commerce platforms, Marketplaces, or Online Retail is highly preferred.
Knowledge of Fashion industry trends and consumer behavior in Vietnam.
Familiarity with digital marketing, paid traffic, and online promotional strategies.
