Campaign Marketing Planner

Job Responsibilities:

• Develop and manage campaign calendars on a monthly, quarterly, and annual basis.
• Monitor campaign performance and make adjustments to maximize effectiveness.
• Collaborate with sales channel managers to ensure sufficient traffic and optimize sales across channels.
• Improve workflow processes to ensure consistency and ease of implementation across departments.
• Lead insights, customer behavior, and trend analysis, collaborating with category teams to deliver the best value to customers.
• Work with the BI team to analyze causes and results before, during, and after each campaign to plan, track, and measure performance.
• Collaborate with brands to implement marketing activities based on their requirements or proposals from Phong Vũ.
• Manage and execute seasonal, demand-based, and trend-driven partnership programs with external partners.

Job Requirements:

• College degree or higher in Marketing, Economics, or related fields.
• Minimum 2 years of experience in Marketing, preferably in Digital Marketing Agencies.
• Solid understanding of digital marketing channels (Google, Facebook, Zalo, etc.) and ability to mix channels effectively in Media Plans.
• Knowledge of ICT products such as Laptops, PCs, and Components.
• Strong presentation and slide design skills.
• Creative thinker with the ability to work independently.
• Team player with strong collaboration and brainstorming skills.
• Ability to work under pressure and manage time effectively.