Purpose
Leadtheplanningandexecutionofintegratedsocialcommercecampaignsthatcombinemedia,content,affiliates,ande-commerceoperations.Ensureeverycampaignfromproductlaunchtomega-saleeventisdeliveredontime,onbrand,andoptimizedforsalesconversion.
KeyResponsibilities
Mainresponsibilities
1.CampaignPlanning&Strategy
- Translatecommercialobjectivesintoclearcampaignplanswithtimelines,budgets,andKPIs.
- Turncommercialgoalsintoclearcampaignplanswithtimelines,budgets,andKPIs.
- Designcampaignframeworksthatintegratelivecommerce,affiliateamplification,paidmedia,andplatform-nativeactivations.
- Campaigndesignframeworkintegratesdirectcommerce,linkamplification,paidmedia,andnativeplatformactivation.
- AlignwithCommercialManagersonbrandpriorities,promotions,andproductpushes.
- AssociatewiththeTradeManageronbrandpriorities,promotionsandproductpromotion.
2.Execution&Coordination
- Implementation&Coordination
- Leadend-to-endexecutionofcampaignsacrossMedia,StoreOps,andCommercialteams.
- Performend-to-endcampaignsacrossMedia,StoreOpsandCommercialteams.
- Managecampaigncalendars(e.g.,11.11,12.12,brandlaunches,seasonalpromotions).
- Ensureproductlistings,creativeassets,liveshows,andpaidmediaarereadyonschedule.
3.Platform&PartnerCollaboration
- Coordinatewithplatformcampaignmanagers(Shopee,Lazada,TikTokShop,Tiki)tosecureslotsandco-marketingopportunities.
- Partnerwithbrandteamstoensurecampaignobjectivesandcontentarealigned.
- Workwithbrandteamstoensurecampaigngoalsandcontentarealigned.
4.Performance&Optimization
- TrackcampaignKPIs:GMV,ROI,conversionrates,mediaefficiency,andengagement.
- Identifylearningsandapplyoptimizationsforfuturecampaigns.
- Sharepost-campaignreportswithactionableinsights.
5.TeamLeadership&Process
- MentorandguideCampaignExecutivesorcross-functionalcontributors.
- Standardizecampaignworkflows,checklists,andreportingtemplates.
- Actasthecentralpointofaccountabilityforcampaigndelivery.
- Serveascentralpointofaccountabilityforcampaigndelivery.
Qualifications
- 46yearsofexperienceincampaignmanagement,trademarketing,ordigitalmarketing(socialcommerce/e-commercepreferred).
- Strongtrackrecordinplanningandexecutingmulti-channelcampaigns.
- Experienceworkingwithe-commerceplatformsandretailmedia(Shopee,Lazada,TikTokShop).
- Excellentprojectmanagementskills:highlyorganized,deadline-oriented,detail-oriented.
- Strongcommunicator,abletoalignmultipleteamsandstakeholders.
- Analyticalandresults-oriented;comfortablewithcampaignperformancedashboards.
- FluentinVietnamese;Englishproficiencyisaplus.
