ABOUT ADTIMA
Adtima is the advertising and commercial solutions business within the Zalo ecosystem. We help brands connect with Vietnamese consumers through some of the country's leading digital platforms, including Zalo, Zing MP3, Báo Mới, Zalo Videos.
Our work spans digital advertising, branded content, campaign experiences, customer engagement solutions, and data-enabled marketing. As the market shifts from buying reach to demanding measurable business results, Adtima is evolving its products, commercial model, and ways of working.
THE OPPORTUNITY
We are looking for a high-potential Business Planning Manager to work directly with the Managing Director of Adtima.
This is a hands-on role at the intersection of executive support, project leadership, and business planning. Your job is to help the Managing Director—and, through the Managing Director, the wider company—focus on what matters most and execute it well.
On any given week, you may prepare the Managing Director for a critical decision, turn a loosely defined priority into a structured project, follow up with leaders to unblock execution, or take ownership of an important initiative until a permanent owner is in place. You will need to move comfortably between details and the big picture.
This is not a ceremonial strategy role or an administrative executive-assistant position. You will not manage the Managing Director's calendar, inbox, travel, or personal logistics. Instead, you will triage business matters, prepare decisions, drive follow-through, and lead selected strategic initiatives. It is an accelerated general-management development role for someone who is analytical, dependable, low-ego, and eager to learn how a digital business is run.
What you will do
1. Protect the CEO's Attention and Reduce Cognitive Load
- Triage incoming requests, meetings, and topics so the CEO can focus on the highest-value work
- Prepare concise briefs before important meetings: context, relevant data, decisions required, open questions, and recommended next steps;
- Capture decisions and commitments, then make sure actions have clear owners and deadlines;
- Maintain a reliable view of the Managing Director's priorities, pending decisions, and follow-ups; surface what needs attention before it becomes urgent;
- Improve recurring leadership routines and information flow so fewer issues require the Managing Director's direct involvement;
- Handle sensitive information with sound judgment and discretion.
2. Drive Selected Priority Projects
- Step into a small number of high-priority initiatives that do not yet have a natural owner or need stronger coordination;
- Translate ambiguous goals into a practical plan with scope, milestones, owners, dependencies, risks, and success measures;
- Coordinate across sales, product, technology, content, and operations teams;
- Track progress, challenge unclear ownership, remove blockers, and escalate issues with proposed solutions;
- Where appropriate, stabilize the initiative, document how it should run, and hand it over to a permanent owner;
- Build lightweight project disciplines that improve execution without creating unnecessary process.
3. Support Business Planning and Strategic Decisions
- Structure business questions, gather relevant internal and external information, and turn analysis into clear recommendations;
- Build business cases, scenarios, forecasts, and simple financial models to evaluate opportunities and trade-offs;
- Support annual planning, KPI setting, business reviews, and resource-prioritization discussions;
- Prepare decision papers and leadership materials that distinguish facts, assumptions, risks, options, and recommendations;
- Monitor selected business and execution indicators, identify emerging issues, and help leaders convert insight into action;
- Bring an independent point of view while recognizing that final accountability remains with the relevant business leader.
WHAT SUCCESS LOOKS LIKE
In the First 3 Months
- You understand Adtima's business model, key products, leaders, operating rhythms, and major priorities;
- The Managing Director has a clearer, more reliable system for priorities, meeting preparation, decisions, and follow-ups;
- Leadership actions are captured and closed with noticeably less chasing from the CEO;
- You have taken ownership of at least one well-defined cross-functional initiative.
Within 6–12 Months
- The Managing Director spends less time on low-value coordination and preventable follow-up;
- Important decisions reach the Managing Director with clearer context, stronger analysis, and explicit trade-offs;
- The projects you support show visible progress, faster resolution of blockers, and clear accountability;
- At least one priority initiative has been successfully stabilized and handed over to a long-term owner;
- Senior stakeholders see you as a trusted, objective, and highly dependable partner.
What you will need
- Approximately 4–6 years of experience in management consulting, business operations, business planning, strategy, project or program management, a CEO/founder's office, or another fast-paced analytical role. Exceptional candidates outside this range may also be considered;
- Strong structured problem-solving skills: you can turn an ambiguous question into a clear issue tree, work plan, or decision;
- Solid analytical ability, including comfort with spreadsheets, business metrics, and basic financial modelling;
- Excellent written and verbal communication in Vietnamese and English, with the ability to synthesize complex information into concise executive materials;
- Strong project-management habits: clear ownership, disciplined follow-through, early risk identification, and practical escalation;
- Good judgment and discretion, especially when working with confidential business or people matters;
- The confidence to ask difficult questions and follow up with senior stakeholders, combined with humility and respect;
- High ownership and adaptability; no task is beneath you when it helps move an important outcome forward;
- Familiarity with digital advertising, technology platforms, media, or B2B commercial organizations is helpful but not required.
YOU MAY BE A STRONG FIT IF YOU
- Get satisfaction from creating clarity and momentum behind the scenes;
- Naturally separate what is urgent from what is important;
- Can zoom out to frame a strategic question, then zoom in to chase a missing input or fix a broken process;
- Prefer a concise, decision-ready memo to a long presentation with no clear recommendation;
- Are comfortable influencing without formal authority;
- Want broad exposure to general management and are prepared to earn trust through consistently excellent execution.
WHAT THIS ROLE IS — AND IS NOT
- This role combines business planning, CEO decision support, strategic problem-solving, and hands-on delivery. Some work will be highly analytical; some will involve coordination, meeting preparation, and persistent follow-through. The mix will change with the needs of the business;
- This is not an administrative executive-assistant role. You will not manage the CEO's calendar, inbox, travel, or personal logistics. You will help determine which business matters require the CEO's attention, ensure those matters are decision-ready, and drive the resulting actions to completion;
- You will not own every company initiative, act as a substitute for functional leaders, or make decisions on their behalf. Your role is to create clarity, strengthen accountability, and temporarily step into important gaps—not to become a permanent bottleneck.
WHY JOIN
- Work directly with the Managing Director on consequential business and organizational questions;
- Gain unusually broad exposure across strategy, commercial operations, product, technology, and execution;
- Learn how a scaled Vietnamese digital business navigates a rapidly changing advertising market;
- Build a strong foundation for a future path in business leadership, strategy and operations, or ownership of a business function.
