Business Director (Social Commerce)

Responsibilities

Business & Brand Solutions

• Work closely with the Social Commerce GM to develop and deliver tailored service solutions for brand partners

• Lead solution design and go-to-market strategy across Planning & Solutions, Affiliate/Influencers, Livestream, and Media/Video

• Identify upsell and cross-sell opportunities across commercial brand accounts to maximize service wallet share

• Translate brand business objectives into executable, multi-service strategies that drive measurable outcomes

• Act as a senior solutions advisor to both commercial brand partners and purely service-based clients

P&L Ownership

• Own and manage the full P&L for all service lines, covering both commercial brand accounts and purely service-based brand clients

• Drive service revenue across Planning & Solutions, Affiliate/Influencers, Livestream, and Media/Video, with accountability for both top-line and margin

• Set and track monthly, quarterly, and annual financial targets for each service pillar and client segment

• Identify cost inefficiencies and implement corrective actions to protect and improve service margin

• Report P&L performance to the Social Commerce GM with clear analysis, variance explanations, and forward-looking recommendations

Revenue Growth & NMV Contribution

• Drive Net Merchandise Value (NMV) contribution, with a focus on the top 20 commercial brand accounts

• Develop and execute service revenue growth plans by service type and client segment, aligned with company targets

• Build scalable, competitive service packages and pricing frameworks that improve both win rate and margin

• Collaborate with the Business Development team to convert new prospects into long-term pure service clients

• Ensure service revenue contribution is tracked and optimized across both commercial brand clients and purely service-based accounts

Cross-Service Implementation & Execution

• Ensure smooth and consistent delivery of services across all four pillars (Planning, Affiliate, Livestream, Media/Video)

• Define and enforce service standards, SLAs, and quality benchmarks for each service team

• Act as the escalation point for complex cross-service delivery issues, resolving them with speed and accountability

• Work with Commercial and Service Heads to streamline workflows, reduce bottlenecks, and improve client satisfaction

People Leadership & Capability Building

• Lead, coach, and develop the Service leads and account managers across all four service pillars

• Build a high-performance culture focused on commercial accountability, client centricity, and continuous improvement

• Define clear KPIs and performance expectations for each team; conduct regular reviews and development conversations

• Attract and retain top commercial talent; partner with HR on succession planning for key service roles

Qualifications

Experience:

- Bachelor's degree in Business, Marketing, Economics, or a related field. MBA or relevant advanced degree is a plus

- 12-15 years of experience in e-commerce, digital marketing, or performance-driven commercial roles

- Minimum 3–5 years in a leadership role with direct P&L ownership

- Demonstrated track record of growing service revenue and managing multi-service commercial portfolios

- Preferred experience working with adtech publishers or agencies, particularly within the ad operations domain

- Familiarity with at least two of the four service areas: Affiliate/Influencer marketing, Livestream commerce, Media/Video production, or Campaign Planning

Skills & Competencies:

- Commercial Acumen - ability to read P&L, identify margin levers, and make data-driven decisions

- Strategic Thinking - translates business goals into executable service roadmaps

- Solutions Design - able to structure and present integrated multi-service proposals for complex brand needs

- Cross-functional Collaboration - works effectively across Commercial, Tech, Finance, HR and Service Operation teams

- People Leadership - experience managing and developing diverse, multi-functional teams

- Communication - strong presentation and negotiation skills; comfortable operating in English and Vietnamese