Reporting to: General Director
Work Location: Ho Chi Minh City
Position Purpose
Responsible for researching, evaluating, and leading the development of projects in collaboration with strategic partners. The position serves as the key point of contact between the Company and its partners and is responsible for developing a comprehensive commercial, financial, and operational business case for the project.
Key Responsibilities
1. Strategic Partnership Development
- Serve as the primary point of contact between the Company and partners.
- Coordinate meetings, discussions, follow-ups, and action items between both parties.
- Build and maintain relationships with international partners.
- Prepare company profiles, capability presentations, and partnership proposals.
- Coordinate the negotiation process and commercial terms of cooperation.
2. Market Research & Business Opportunity Assessment
- Conduct market research on the home appliance market in Vietnam.
- Analyze market size, consumer trends, and growth potential.
- Evaluate competitors, distribution channels, and pricing strategies.
- Identify target customers and appropriate market segments.
- Assess project opportunities, risks, and potential challenges.
3. Business Case Development
Lead the development of the project Business Case, including:
- Business model.
- Market entry strategy.
- Distribution strategy.
- E-commerce strategy.
- Marketing strategy.
- Brand development plan.
- Sales forecast.
- Investment plan.
- Headcount and organizational plan.
- Profitability and cash flow analysis.
4. Financial & Commercial Analysis
- Develop the financial model for the project.
- Analyze investment returns and project feasibility.
- Assess capital requirements and cash flow.
- Develop different business scenarios and financial projections.
- Support the Management Team in commercial negotiations.
5. Project Coordination
Coordinate with relevant internal and external stakeholders, including:
- Finance & Accounting.
- Marketing.
- Logistics.
- Legal.
- External consultants and advisors.
Ensure that project activities and deliverables are executed according to the agreed timeline.
6. Pre-Launch & Implementation Readiness
During the project evaluation and preparation phase:
- Propose the organizational structure for the implementation phase.
- Develop the required headcount and manpower plan.
- Propose warranty and after-sales service models.
- Identify and evaluate logistics, warranty/service, marketing, and e-commerce partners.
- Prepare the necessary operational conditions to ensure the project is ready for launch once the agreement is signed.
7. Reporting
Provide regular reports to the General Director on:
- Project progress and key milestones.
- Market research findings.
- Discussions and developments with partners.
- Key risks and recommended mitigation measures.
- Key decisions requiring Management approval.
8. Authority
- Represent the Company in discussions and negotiations with partners within the scope of authority delegated by the General Director.
- Recommend the engagement of external consultants, market research firms, or industry experts.
- Coordinate relevant departments and functions in support of the project.
- Propose budgets for research, market surveys, and project development activities.
- Recommend business models, commercial strategies, and implementation plans.
9. Requirements
Education
Bachelor's degree or above in:
- Business Administration.
- International Business.
- Marketing.
- Economics.
- Commerce.
- Or other relevant fields.
Experience
Minimum 5 years of experience in one or more of the following areas:
- Business Development.
- Category Management.
- International Business.
- Strategic Partnership Development.
- Commercial Project Management.
Candidates with the following experience will be preferred:
- Experience working with international brands.
- Experience developing the Vietnam market for an international/foreign brand.
- Experience in home appliances, consumer electronics, electrical appliances, or FMCG.
- Experience in developing and launching new business projects.
Knowledge
- Market research and analysis.
- Business planning.
- Financial analysis.
- Marketing strategy.
- Distribution channel development.
- E-commerce.
- International commercial negotiation.
Skills
- Fluent English, with strong verbal and written communication skills.
- Strong communication and presentation skills.
- Analytical and problem-solving skills.
- Business planning and project management skills.
- Strong negotiation skills.
- Effective time management and organizational skills.
- Proficiency in Excel, PowerPoint, and data analysis tools.
