MISSION
Responsible for driving sales channel development, expanding strategic partnerships, and overseeing brand operations to accelerate revenue growth, increase market share, and optimize operational efficiency while ensuring global brand standards across the retail network.
KEY RESPONSIBILITIES
1. Sales Channel Development & Partnership Management
- Develop and execute comprehensive strategies for sales channel expansion (Shop-in-Shop, Partner Stores).
- Propose tailored point-of-sale (POS) models optimized for specific regional demographics, customer segments, and product orientations.
- Establish channel policies, including discount structures, rebates, and trade programs customized by channel.
- Control and optimize the product mix and visual merchandising standards at all touchpoints.
- Monitor revenue growth metrics (Sell-in/Sell-out) and drive market expansion at the regional and provincial levels.
2. Strategic Partnership & Ecosystem Growth (Partnership Sales)
2.1 Distribution Expansion via Strategic Partners
- Define mutual objectives and execute Joint Business Plans (JBP) with key partners.
- Identify, vet, and onboard strategic partner groups to broaden market coverage and create new indirect sales funnels.
- Design innovative cooperation models (revenue sharing, co-branding, bundling, membership perks, affiliate distribution, etc.).
- Ensure partner channels operate in alignment with core brand strategies and channel policies.
- Perform quarterly performance reviews to calibrate and pivot partnership strategies.
2.2 New Customer Acquisition
- Expand the customer base by leveraging partner data and consumer behavioral insights.
- Design seamless conversion funnels to migrate customers from partner ecosystems to the company's retail network.
- Track key performance indicators: Conversion Rate, Customer Acquisition Cost (CAC), and Customer Lifetime Value (CLV).
- Launch high-impact activation programs tailored for partner channels (exclusive offers, seasonal events, brand activations).
- Analyze ROI per program based on revenue, traffic, and conversion metrics.
3. Business & Brand Operations
3.1 Business Operations
- Formulate and execute business plans for each channel and international brand.
- Manage P&L (Revenue, Profit, OPEX) and oversee inventory control in accordance with corporate standards.
- Provide data-driven analysis on channel performance and budget utilization to propose continuous improvements.
- Lead, mentor, and evaluate the International Business Operations team.
3.2 International Brand Management
- Ensure 100% compliance with international visual identity, store concepts, and merchandising guidelines.
- Uphold customer experience standards at all POS.
- Manage relationships with international principals: executing campaigns, aligning on guidelines, and regular reporting.
- Facilitate product and concept training for front-line staff to ensure brand storytelling excellence.
- Regular audits and recommendations for improvement actions.
3.3 Operational Process Excellence
- Develop, implement, and audit internal operational workflows (e.g., watch warranty and after-sales services).
- Lead cross-functional collaboration (Marketing, Supply Chain, Merchandise, Finance) to streamline operational efficiency.
4. Market & Customer Intelligence
4.1 Strategic Market Analysis
- Synthesize insights on jewelry purchasing behavior across different customer segments and geographic regions.
- Identify localized demand trends and analyze regional competitive landscapes.
4.2 Internal Strategic Recommendations
- Deliver periodic reports to Marketing, Brand, and Product teams regarding product mix, growth territories, and localized consumer insights.
- Propose seasonal collections or segment-specific developments based on partner and market feedback.
- Provide strategic inputs for 360-degree marketing campaigns, retail concepts, and product innovation.
JOB REQUIREMENTS
EDUCATION & EXPERIENCE
- Education: Bachelor's Degree in Business Administration, Marketing, or related fields.
- Language: Fluency in English (all 4 skills).
- Experience: 710 years of experience in Sales Channel Development, Distribution, Retail, or Brand Operations.
- Proven track record in leadership and people management within FMCG, Retail, or Fashion industries.
SKILLS
- Sales Solution Design & Sales oriented: The ability to design effective and innovative sales solutions; a proactive mindset to create demand to drive sales instead of selling existing products; and direct involvement in driving real-world business strategies.
- Business Acumen & Commercial Mindset: High sensitivity to market opportunities; profound understanding of cash flow and P&L structures, with the ability to optimize product portfolios to drive business objectives.
- Market Intelligence & Consumer Insights: Proficiency in multi-dimensional data analysis regarding regional dynamics and consumer behavior to build highly compatible business solutions that maximize local competitiveness.
- Communicate & Inspire: Exceptional communication and inspirational skills; fostering deep belief in product storytelling and transforming business solutions into powerful sales momentum across the network.
- Stakeholder Management & Cross-functional Collaboration: Adept at orchestrating interdepartmental resources and building consensus based on mutual interests, while maintaining the assertiveness to ensure project timelines and strategic objectives are met.
- Leadership: The ability to lead and develop high-performing teams while maintaining ultimate accountability; cultivating a result-oriented environment that thrives on continuous innovation.
- Strategic & Critical Thinking: Forward-thinking vision combined with sharp analytical skills to evaluate multi-faceted perspectives, designing creative and effective business solutions that establish a distinct competitive advantage.
OTHER REQUIREMENTS
- A genuine passion for the Fashion and Jewelry sectors.
- Willingness for frequent domestic and international travel.
- Flexibility to work outside standard office hours as required by events or seasonal campaigns.
Bng vic gi h s ng tuyn n PNJ, ti xc nhn c, hiu r v ng vi Thng bo Chnh sch thu thp v x l d liu c nhn ca PNJ.
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