Identify and prospect Chinese brands with intent or readiness to enter Vietnam and Thailand markets, with focus in Beauty and Electronics/Electrical Appliances
Lead end-to-end BD pipeline: outreach, pitch, commercial negotiation, and onboarding
Build and maintain relationships with brand principals, trade teams, and China-side stakeholders
Develop market entry proposals including platform strategy, pricing, and go-to-market approach tailored to SEA e-commerce
Collaborate with OnPoint's Commercial, Marketing, and Operations teams to ensure smooth brand launch and ramp-up
Track pipeline performance, brand acquisition targets, and portfolio revenue contribution
Represent OnPoint at trade events and brand roadshows in China and Vietnam as required
Requirements
Chinese or Vietnamese national with strong professional networks in China's Beauty and/or Consumer Electronics/Appliances industry
5–8 years of experience in business development, brand management, or trade/export sales — preferably on the brand side or with an e-commerce enabler
Deep understanding of Chinese brand export motivations, decision-making structures, and overseas market entry expectations
Experience working with or selling into SEA markets is an advantage but not required
Fluent in Mandarin; professional working proficiency in English (Vietnamese is a plus)
Entrepreneurial, self-directed, and comfortable building from scratch — this role has no established playbook yet
Willing to be based in Vietnam for the first 6 months, with flexibility on location thereafter
