[PHUC SINH CONSUMER - K COFFEE]
BRAND & PRODUCT EXECUTIVE (FMCG)
Working Hours:
- Monday to Friday: 8:00 - 17:00
- Saturday: 8:00 13:00
MAIN DUTIES & RESPONSIBILITIES
1. Brand Marketing
- Support the development and implementation of brand plans aligned with the company's direction.
- Ensure consistent brand image and identity across communication channels and at points of sale.
- Monitor market trends, consumer behavior, and competitors to propose effective brand positioning and improvement strategies.
- Coordinate and execute integrated marketing communications activities (Digital, Social, POSM, Events, etc.).
2. Product Marketing
- Participate in new product development (NPD) and support the entire process from concept to launch.
- Manage the marketing mix (4Ps): product, price, place, and promotion.
- Monitor business performance, analyze sales and market data, and propose product portfolio enhancement plans.
3. Coordination & Reporting
- Collaborate closely with internal departments such as Sales, Trade Marketing, R&D, and Procurement to ensure timely market launches.
- Support the Marketing Team in planning and executing marketing campaigns to achieve set objectives.
- Prepare regular reports for the Marketing Team Lead.
REQUIREMENTS
- College degree or higher in Marketing, Economics, Business Administration, or related fields.
- At least 2 years of experience in Marketing roles within the FMCG/F&B industry, preferably in Brand & Product Management.
- Solid understanding of market research, consumer insights, and marketing mix application.
- Familiar with current Brand & Product Marketing trends.
- Strong analytical, planning, and execution skills.
- Creative, trend-sensitive, and effective in brand storytelling.
- Proficient in Excel and PowerPoint; basic knowledge of Photoshop/Illustrator is a plus.
BENEFITS
- Competitive salary based on experience and skills (probation salary at 85%).
- Full social insurance in compliance with local labor laws.
- Free lunch and fruit; monthly birthday celebrations.
- Workplace: 246248 Vo Van Kiet, Cau Ong Lanh Ward, Ho Chi Minh City.
- Working hours: Monday to Friday & Saturday morning.
