Role Purpose
As Brand Marketing Manager, you will lead the development of brand strategy, strengthen brand positioning, and drive brand visibility across key markets and channels. Working closely with cross-functional teams, you will ensure a consistent brand experience while supporting business growth in both local and international markets.
Key Responsibilities
Brand Strategy & Growth
- Develop and execute brand strategies aligned with business objectives and consumer trends.
- Strengthen the brand positioning within the premium healthy and organic F&B category.
- Refine brand architecture, value proposition, key messaging, and brand identity.
- Evolve the brand story to create stronger connections with modern consumers.
- Develop channel-specific brand approaches across Horeca, Retail, Food Service channels.
Brand Awareness & Brand Equity
- Drive initiatives to increase brand awareness, consideration, and preference.
- Support PR, partnerships, events, and brand-building activities to enhance visibility and reputation.
- Ensure marketing campaigns consistently reflect the brand positioning and values.
- Monitor and evaluate brand health through research, brand tracking, consumer insights, and competitor analysis.
Brand Governance & Innovation
- Own and maintain Brand Guidelines, ensuring consistency across all touchpoints including packaging, POSM, digital, events, and communications.
- Review and approve brand-related communications and creative assets.
- Collaborate with R&D, QA, and Product teams to provide market insights and support product innovation aligned with brand strategy.
- Guide packaging storytelling and communication claims to ensure relevance, consistency, and compliance.
Stakeholder & Budget Management
- Partner with Marketing, Sales, and Product teams to translate brand strategy into execution.
- Manage relationships with agencies and external partners.
- Oversee brand budgets, project timelines, and quality of deliverables.
Requirements
- Bachelor's Degree in Marketing, Communications, Business, or related disciplines.
- 4-8 years of experience in Brand Marketing, Brand Management, or related roles.
- Experience in F&B, FMCG, or consumer-driven industries.
- Proven experience in brand positioning, brand development, and brand health measurement.
- Strong analytical, project management, and stakeholder management skills.
- Experience working with export markets is an advantage.
- Fluent in English.
