Brand Marketing Executive

1. Market & Business Analysis:

Track market, competitors, channel dynamics, and key regulations; analyze industry/product trends; collect dealer/installer/end-buyer insights; deliver periodic DS performance and activation reports with action recommendations.

2. Branding & Communication Execution:

Execute DS brand plans (POSM, visibility packages, activation, local content); manage briefs, timelines, and quality; ensure message/claim compliance; support basic issue/crisis response.

3. Portfolio & Product Management:

• Core category: Manage portfolio strategy (SKU roles, listing priorities, pack/price architecture), monitor performance and propose optimizations.
• New category: Lead DS GTM (positioning, pilot regions/outlets, starter kit, training/demo plan) and readiness materials.

4. Project / Deployment Management:

Manage POSM designproductionallocationtracking; support NPD launch checklist and rollout; run post-evaluation and continuous improvement.

5. Budget Management:

Track A&P commitments vs actuals; ensure proper approval/documentation; support budget planning and efficiency/ROI mindset.

Qualifications

1. Education/ Hc vn: Bachelor's Degree in business, marketing, or related fields is required.

2. Basic English: reading & writing

3. Experience/ Kinh nghim: 3-4 years as Marketing executive or Brand executive

4. Technical Competencies/ Kin thc chuyn mn:

5. Skills & Ability/ K nng:

Thinking ahead

Driving result

Communicative

Collaboration

Brand building/engagement

Able to make clear brief in brand and communication objectives as aligned with team.

Coordinate smoothly cross team and functions to have the best building brand awareness.

Launch process

Capable to work on project management on time with team alignment

Well follow-up with stakeholders and agencies.

Take lead in operation jobs for kick-off meeting/event day

Data/Number process

Comfortable with number to extract data accuracy with basic analysis.