Job Description
INNOVATION DEVELOPMENT & PROJECT LEADERSHIP
- Lead assigned innovation projects end-to-end for premium brands from concept development to market launch.
- Translate consumer, market, and business insights into compelling product propositions and launch plans.
- Partner with Global, Local, Supply Chain, Procurement, Finance, and Commercial teams to progress innovations through the NPI process.
- Manage project timelines, risks, dependencies, and stakeholder alignment to ensure successful delivery.
COMMERCIALIZATION & LAUNCH EXCELLENCE;
- Develop and execute integrated launch plans across ATL, Digital, PR, Experiential, Trade touchpoints.
- Work closely with Sales and Trade teams to define Route-to-Market strategy and ensure strong execution in market.
- Ensure innovations are translated into compelling customer and consumer propositions.
- Track launch performance and recommend optimization actions to maximize business impact.
CONSUMER & MARKET UNDERSTANDING
- Analyze consumer research, category trends, and business performance to identify opportunities and strengthen innovation plans.
- Work with CMI and stakeholders to validate concepts, propositions, and launch strategies.
- Translate insights into actionable recommendations and business implications.
BUSINESS & PERFORMANCE MANAGEMENT
- Support innovation business cases, volume forecasting, and launch evaluation.
- Monitor key KPIs and recommend actions to improve launch effectiveness.
- Capture post-launch learnings and embed them into future projects.
STAKEHOLDER MANAGEMENT
- Lead cross-functional project teams across Marketing, Commercial, Supply Chain, Finance, and Global stakeholders.
- Drive alignment and decision-making across multiple workstreams.
- Influence stakeholders effectively despite having no direct reporting authority.
Expected Skills and Competencie
- At least 5 years of experience in FMCG Marketing, preferably in Brand Management or Innovation roles
- Proven experience leading at least one innovation or renovation project from development to market launch
- Strong understanding of innovation processes, commercialization, and integrated launch planning
- Experience working with cross-functional teams including Commercial, Supply Chain, Finance, and Global stakeholders
- Strong project management skills with the ability to manage multiple priorities and complex timelines
- Commercially minded with understanding of volume forecasting, business cases, and launch performance tracking
- Strong analytical, communication, and presentation skills
- Fluent in English, both written and verbal
.
Data Privacy Noti
ce:By submitting your application, you consent to the collection, use, and processing of your personal data for recruitment purposes in accordance with applicable data privacy laws. Your information will be kept confidential and used solely for evaluating your suitability for the ro
le.For more information, please visit: www.heineken.com.vn/cons
ent
