Brand Manager ( New Fashion Brand )

Core Purpose of the Job: The Brand Manager is responsible for leading merchandise and product management for Fashion brands in Vietnam, ensuring strong product assortment, brand positioning, and commercial performance in the market. The role works closely with principals to support business growth, develop product strategies, and support the setup and launch of new fashion brands in Vietnam.

Role Description:

·      Prepare an annual business plan and target and review it quarterly to ensure target and minimum annual purchase achievement

·      Keep track of daily sales of all stores and to adjust sales plan accordingly

·      Manage current wholesale business and identify new wholesale opportunities for growth

·      To make plans for buying based on sales data and inventory

·      Work with Logistics and Wholesales Operations team to ensure timely product deliveries

·      Ensure timely reports are submitted to management and the brand principal (including all internal & external reports)

·      Monitor and maintain a healthy inventory for all categories

·      Check the records / reports of retail sales supervisors and inform management of any discrepancy

·      Work closely with store supervisors and staff to fully understand the product range in details

·      Allocation of merchandising aids for all stores

·      Ensure that all marketing programs are develop and implemented in line with global brand guidelines and take into account global best practice

·      Have periodic meetings/communications with store supervisors and review feedbacks

·      Work closely with logistics for all shipments including documentation etc.

·      Filing of all relevant documents and to communicate properly

·      Follow up on defective goods claims with the brand principal and obtain credit note

·      Ensure supervisors report any defective goods in new shipment within 1 month of receipt of cargo 

·      Other tasks assigned by Management.

Qualification:

·      Relevant major and/or have several years demonstrable marketing experience in a similar environment

·      Over 10 years of working experience with at least 3 years in Brand Management included Buying, Marketing & Visual Merchandising functions.

·      University/post-graduate degree in Marketing / Economic / Trade

·      Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management

·      Strong analytical skills and data-driven thinking

·      Comfortable working with numbers, metrics and spreadsheets

·      Good command of the English language

*** Priority for candidates with fashion retail