Brand Manager

Job Title: Brand Manager Posting Start Date: 07/01/2026 Req ID: 1428

Job Summary

The Brand Manager is responsible for the planning, development, and execution of brand strategies and marketing initiatives. The role requires a deep understanding of the target market, competitive landscape, and consumer trends to drive brand growth, increase market share, and ensure brand consistency across all marketing channels.

Job Responsibilities

Develop and implement the marketing plan of the assigned brand to achieve the set sales and market share targets, included: market research, product development supervision and packaging design; pricing; launch new products; monitor advertising campaigns and sales of the brand.

Contribute to business plan development at the stage of plan implementation in order to develop a marketing strategy in line with the company's vision, strategy and goals.

Identify advertising goals, propose appropriate media and allocate resources for effective, economical and suitable advertising campaigns to target consumers.

Adjust marketing strategies and plans to suit changes in the market and competitive situation.

Liaise with related departments to ensure marketing activities are consistent with other activities of the company and in line with the overall goals of the company.

Lead, coach, evaluate and develop Brand assistants.

Develop detailed plans for each marketing program/event.

Job Responsibilities - Continued

Skills

• Business English
• MS Office
• Marketing Analytics
  
  

Functional Competencies

• Brand Positioning & Equity
• Brand communication
• Marketing & Brand Management
• Adaptability/Flexibility
• Negotiation & Persuasion
  
  

Masan's Core Competencies

• Consumer Centricity
• Innovation
• Ownership
• Passion for winning
• Purposeful Leadership
  
  

Masan's Leadership Competencies

• BUSINESS ACUMEN
• LEARNING AGILITY
• DEALING WITH AMBIGUITY
• VISION & STRATEGY
• TALENT CATALYST
• LEADING THE CHANGE
• INTEGRITY & TRUST
• STAKEHOLDER MANAGEMENT
• COLLABORATION
• PLANNING
• PROBLEM SOLVING
• RESULT DRIVEN
  
  

Education

• Bachelors trong Marketing hoc Other relevant fields
  
  

Certifications

Conditions of Employment

• Ability to travel on business trips
  
  

Physical Requirements

Relevant Industries

• FMCG
  
  

Interview Questions