Brand Manager - Malto & Innovation

1/ Brand Manager - Malto

Responsible for developing brand strategy, managing product portfolio, and implementing integrated marketing communications (IMC) activities to drive sales, market share, and brand strength for Malto's Cocoa and Barley Milk product lines; ensuring the company's short-term and long-term business objectives are met.

2/ Brand Manager - Kun Innovation

Responsible for building product portfolio strategies, developing & implementing new product line/industry expansion projects, to promote sales growth, market share & Kun brand strength, for product groups of dairy drinks, confectionery, and snacks.

Responsibilities

1/ Brand Strategy

• Develop an overall brand strategy

• Develop a budget plan

• Manage P&L and business targets, market share, and brand strength

• Ensure consistent brand image and positioning across all touchpoints

2/ New Product Development

• Conduct market research and user needs analysis, brainstorm ideas, develop formulas, and survey users.

• Define and design packaging

• Develop a product launch plan

• Monitor project progress and implement product launch according to plan

• Evaluate effectiveness and plan improvements as needed

4/ Marketing Activities Implementation

• Develop and implement integrated marketing programs (communication, promotional activities, product trials, sales support, displays, etc.)

• Monitor effectiveness and plan improvements as needed

5/ Market Research

• Monitor and research the market, users, trends, and competitors.

• Identify growth opportunities.

6/ Budget Management & Reporting

• Monitor monthly and annual budget planning and utilization, adhering to company procedures and regulations.

• Regularly update plans, progress, and reports on the effectiveness of marketing and product programs.

7. Other tasks assigned by superiors:

• Complete other tasks assigned by superiors.

Qualifications

Qualifications/Degrees/Certificates

• University degree in marketing, business administration, economics, commerce, communications, or equivalent.

Work Experience (years, field)

• Experience in a similar position in the FMCG industry or with brands targeting kids & teens is an advantage.

• Experience in the FMCG industry or teen brands (13-18 years old) is an advantage (Brand Manager - Malto).

• Experience in new product development, OEM/Co-manufacturing projects is an advantage (Brand Manager - Innovation).

Professional Knowledge and Skills

• Excellent communication skills.

• Excellent project management skills.

• Excellent budget management skills.

• Excellent research, analysis, synthesis, and reporting skills.

• Excellent risk identification and problem-solving skills.

• Soft skills/Personal characteristics

- Results-oriented, solution-oriented.

- Ability to adapt to change and work under high pressure.

- Ability to connect and work well with multiple departments, partners, and suppliers.

- Strong at brand management, consumer understanding, creative & strategic knowledge.

- Ability to multitask and be proactive & independent in a fast-paced, dynamic environment.

- Can go on an international business trip as per job requirements.

*Work location: 217 Nguyen Van Thu, Dakao Ward, District 1, HCMC.

*Working Hours: 44 hours per week, Monday to Friday: Full day & Saturday: Morning only.