Brand Manager - Larue

PURPOSE OF JOB:

We are looking for an experienced Brand Manager to develop and implement integrated Marketing Campaign starting from communication strategy to campaign development and deployment to the market. The role requires high competencies in consumer insight understanding, creative thinking and critical thinking to develop a breakthrough communication for the brand.

Successful Brand Manager should have a good understanding of mainstream consumer behaviour, be up to date on market trends, creative trends and continuously monitor competitor activity. You will also hand on conducting research, analyzing data, developing go-to-market strategies and reporting on brand performance.

RESPONSIBILITIES:

• Leading campaign target consume
• Researching and analyzing consumer behaviour, market trends and competitor activity
• Establish campaign budgets, brand performance specifications
• Planning and executing marketing initiatives including campaigns ABTL, events, sponsorships
• Measuring and reporting on campaign performance and assessing KPIs and ROI
• Collaborating with different teams such as marketing CMI & Media, creative agency, other commercial functions and supporting functions etc
• Overseeing the production of advertisements, promotional materials
• Ensuring that messaging and marketing activities are aligned with brand guideline and company values

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EXPERIENCE & EDUCATION/QUALIFICATION

• Degree in business, marketing or related field
• At least 3 - 4 years of previous experience in brand building especially creativity and marketing strategies
• Critical & logical thinking
• Outstanding socializing & connecting skills and good communication skill
• Previous experience in managing and leading campaign / project independent
• Highly organized and perform well under pressure
• Budget management skill
• Data analysis skill: from data analysis to indication/action plan. (source: internal data system, external data analysis, etc

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