Brand Livestream & Content Manager

L'Oréal

Early Applicant

Posted a month ago
Be among the first 10 applicants

Fresher

Ho Chi Minh, Vietnam

Job Description

Main responsibilities, deliverables and contribution of this job to LOral VN
Plan and optimize Sales & Traffic sources for Brand Content (livestreams & videos)
Liaising with Commercial to understand monthly brand content build up & will be accountable for daily livestream target planning
Track, Monitor & recommend the source of traffic for brand content
Building Engagement & Conversion
Branded livestreams script creation & implementation
Script performance analysis & optimization
Conceptualise content productions for brand.
Build & develop with Brand Livestreamers
Monthly evaluation & knowledge testing of livestreamers
Streamers, schedule plotting, target cascading, briefing & supervision
Support streamers with the right tools
Building Livestreams and video operations excellence
Optimise process before, during and post mortem for livestreams
Optimise brand content during key campaigns on platforms (Shopee and TikTok Shop)
Optimise content production for brand channels.
People management
Supervise and lead the Livestreamer team, providing guidance, support, and coaching to enhance their performance and productivity.
Oversee the Customer Service team, ensuring that customer inquiries, issues, and requests are handled promptly and professionally.
Talent Recruitment & Development:
Participate in the recruitment and selection process for new Brand Streamers and Customer Service agents.
Facilitate the onboarding process for new team members, ensuring a smooth transition into their roles.
Identify training needs and opportunities for skill development within both teams.
Implement training programs and initiatives to enhance the capabilities of Livestreamers and Customer Service agents.

B / Most Important Qualifications, Background And Experience

People management
Excellent communication and interpersonal abilities.
Strong leadership and team-building skills.
Problem-solving and conflict resolution skills.
Ability to set and track KPIs to ensure team performance.
Strong organizational and time management skills.
Bachelor&aposs degree in business management or a related field (preferred)
Strong understanding of digital & content and social commerce
In tune with social digital sphere trends
Proficient understanding of digital performance analytics, Ecom platform & Livestream environment
Proven experience in Ecom platforms/Ecom team of Brands
Passion for brands & developing brands
Thinks brand strategy and understand mass beauty market
Imagines disruptive ways to drive livestreams
Strong understanding of consumer and communications
Proficiency in Microsoft Office / Power BI reading

LI_VNM