Brand Lead Specialty

At Astellas, we believe that nurturing exceptional relationships with our employees delivers exceptional business results.

Everyone at Astellas has a responsibility for creating a brighter future for patients around the world. From the first moment, Astellas will inspire you to put this ethos into practice – with a positive, agile company culture and with well-defined ethical principles, values and systems.

Everything we do is led by our company values of integrity, being patient centric, taking ownership, delivering results and communicating openly. These values are essential to Astellas relationship with its employees and now is an exciting time to join us as we continue to evolve as a cutting-edge, value driven life sciences innovator.

Purpose and Scope:

Define the strategic plan (medium-term brand plan) and the tactical plan (short-term marketing plan) of your product(s) in the care pathway

Ensure the operational implementation of the defined plans in compliance with the planned schedule and budget

Responsibilities and Accountabilities:

• Analyze the care pathway, including key players, the environment, and the market
• Develop and define Astellas marketing strategy for the product in the care pathway
• Define budget investment and media mix
• Carry out the strategic plan (brand plan) and the marketing plan
• Present strategic and tactical plans to dedicated internal contacts
• Present and ensure the deployment of operational campaigns to the sales forces
• Coordinate and implement marketing campaigns and communication around the care pathway (communication axes with the various actors and media mix) while ensuring compliance with regulations and Compliance
• Develop and monitor all communication tools, including promotional materials
• Define and monitor key performance indicators, including budget monitoring
• Actively participate in the regional meetings of your product
• Proactively communicate impactful information to the Brand Teams (BT) AVN, and APAC
• Communicate and establish partnerships with key players
• Collaborate cross-functionally with Sales, Medical, Market Access, Regulatory, and Compliance teams
• Evaluate marketing and campaign effectiveness and identify improvement opportunities
• Identify potential risks and ensure proactive compliance and governance

Required Qualifications:

• Marketing Background
• First experience in marketing in a similar position in the pharmaceutical industry
• Fluency in English, read, spoken, written
• Analytical and synthesis skills –
• Organizational Ability and Prioritization
• Curiosity and proactivity
• Decision-making
• Multi-project management and adaptability
• Interpersonal skills and ability to work in a team
• Leadership

Preferred Qualifications:

• Field experience is a plus
• Knowledge of the therapeutic area is a plus
• Scientific background is a plus

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