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BRAND & CONCEPT DEVELOPMENT MANAGER (RESORT)

  • Posted 11 hours ago
  • Be among the first 10 applicants

Job Description

Salary: Negotiable

Location: D3, Ho Chi Minh City

Job Overview & Responsibilities

1. Concept Development

  • Track market trends and develop innovative hospitality concepts.
  • Build product concepts, brand experience pillars and standards from the ground up.
  • Contribute to brand development and identity evolution.

2. Product Launch & Execution

  • Own property launches from positioning and experience planning to execution.
  • Collaborate with Design, Project, Operations, Procurement, F&B and GTM teams to bring concepts to life.
  • Develop property stories, sales materials and onsite marketing activities.
  • Drive guest engagement, brand equity and revenue opportunities.

3. Stakeholder & Team Management

  • Lead cross-functional collaboration and align stakeholders toward execution.
  • Manage expectations, build relationships and navigate complex organizational environments.
Requirements
  • 3+ years in Brand Management, Product Marketing or Concept Development, ideally in hospitality, F&B, retail or strong local brands.
  • Experience setting up or repositioning premium/luxury hotels or resorts is highly preferred.
  • Strong understanding of hotel operations and guest experience.
  • Proven ability to create original, innovative concepts.
  • Highly organized, hands-on and comfortable working from scratch.
Why Join
  • Competitive salary + 13th-month pay and performance bonus.
  • Twice-yearly performance reviews and clear career progression.
  • 12 days annual leave + 30% employee discount.
  • Laptop support budget and full statutory social insurance.

Reports to: Commercial Director

Interview: 2 rounds – Operations Director & Commercial Director

More Info

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About Company

Job ID: 153851877

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