Brand and Product Marketing Executive (FnB)

SCOPE AND GENERAL PURPOSE OF JOB

Support our marketing team in promoting our growing F&B brand. Gain hands-on experience in brand management, product story, social media, content creation, and campaign execution.

MAIN DUTIES

Responsibilities:

Be reponsbile for implementing and supervising in the Brand Management in order to enhance the Brand awareness and Brand loyalty as well as improve sales performance which required by the Business.

Develop the Plan, Strategies to enhance the brand awareness and and brand loyalty

Ensure brand consistentency in brand images, brand identity, including Branding material, packaging, promotional material

Plan, supervise in new product development, product marketing, forecast and demand planing

Create photo ideas for new products & product stories according to the brand's direction

Conduct research activities to determine the brand's status in terms of product preference, image ratings, consumer feedback, competitor activities, new demand

Liaise directly with internal departments to focus on planning and execution of brand marketing strategies.

Responsible for creating and managing project plans and timelines to deliver marketing campaigns on time and escalate any issues that may prevent on-time delivery.

Proactively drive business results through cooperating with partners.

Leadership

REPORTING

Report directly to: Marketing Manager

JOB SKILLS AND QUALIFICATIONS

English proficiency is a plus

Current undergraduate in Marketing, Communications, Business, or related

Strong written and verbal communications kills

Basic brand marketing and social media knowledge

Excellent organization and attention to detail

Creativity, teamwork ability, and enthusiasm for F&B/brand building