BRAND & CONCEPT DEVELOPMENT MANAGER
Working Location: Ho Chi Minh
JOB OVERVIEW AND RESPONSIBILITYMISSION
1. Create the Concept
- Track the market trends, innovative hospitality models and others that are relevant to our business.
- Build winning product concepts from scratch, there's no existing template to follow.
- Contribute to building the product playbook that guides brand, experience pillars and set up standards.
- Involve in brand development including brand identity evolutions.
2. Build and Execute It
- Own launches end-to-end, from product positioning and experience planning to ground-level reality to meet the topline, CSAT/NPS.
- Partner with Design & Project from early planning so Room Mix, Facilities Request & desired guest experience is embedded in the physical product before it's built.
- Work on the floor with property Operations, Procurements to make sure what was pitched is what guests actually get.
- Develop the Property Story, Sales Materials, other Onsite marketing collateral by coordinating with GTM Team, Comms & Sales to launch properties to the market.
- Together with F&B team, propose ideas and bring them to life to enhance the volume capture rate of leisure destination products.
- Brand Equity Drive through onsite guest engagement activations, including seasonal idea & planning.
3. Stakeholder & Team Management
- Bridge Cross-function and execution teams, tailor your pitch, manage expectations, win over stakeholders.
- Navigate org complexity with high EQ: know when to push, when to compromise, how to build alliances.
REQUIRED SKILLS AND EXPERIENCEREQUIREMENTS
- 3+ years as a Brand Manager, Product Marketing Manager, or Concept Developer (hospitality, F&B, retail, or strong local brands all count).
- Hands-on experience helping set up or reposition a hotel/resort, premium to luxury tier, is strongly preferred.
- Solid grasp of hotel operations, paired with a genuine point of view on guest experience.
- A track record of original, out-of-the-box concepts - not just following trends.
- Highly organized and hands-on; comfortable building things with no existing template.
WHY CANDIDATE SHOULD APPLY THIS POSITION
- Competitive salary, including 13th-month pay and performance-based bonus.
- Performance reviews twice a year with clear progression opportunities.
- 12 days of annual leave, 30% employee discount, and laptop support budget.
- Full social insurance coverage in line with regulations.
PREFER IF CANDIDATE HAVE
- Hands-on experience helping set up or reposition a hotel/resort, premium to luxury tier, is strongly preferred.
REPORTING TO
Commercial Director
INTERVIEWING PROCESS
2 rounds: Operations Director + Commercial Director
WORK ADDRESS
Xuân Hòa, HCMC
