Key Responsibilities
- Oversee branch operations and develop strategies to achieve sales and growth targets
- Research Vietnam beauty market trends, competitor dynamics, consumer habits, and core pain points to inform business decisions
- Select and adapt products from existing offerings to suit local market preferences and consumer needs
- Identify user pain points and develop compelling, localized selling points and messaging
- Collaborate cross-functionally with marketing, sales, and product teams to deliver Vietnam-specific promotional materials and copy
- Drive product promotion through KOLs, e-commerce platforms, and social media channels
- Monitor campaign performance and optimize strategies based on market feedback and data
Requirements
- Bachelor's degree or above
- 5+ years of experience in the beauty industry with a focus on marketing or brand management with cross‑border beauty business and import compliance in Southeast Asia/Vietnam is preferred.
- Strong knowledge of the Vietnam beauty market, consumer preferences, and purchasing behaviors
- Proven ability in market-adapted product selection and localized marketing strategy
- Skilled at identifying consumer pain points and translating them into effective selling propositions
- Experience working with KOLs, e-commerce platforms, and social media for product promotion
- Strong collaboration and communication skills with the ability to work across functions
If interested, please submit your application to [Confidential Information] with your expected salary and resume.
We regret that only short-listed candidates will be contacted shortly. By submitting your application or resume, you agree to the collection, use, retention, and sharing of your personal information with potential employers for their assessment.
