M t cng vic
Lead Generation: Develop and execute multi-channel digital lead generation strategies across Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), Email Marketing, Social Media, and Paid Advertising; working closely with Sales and key stakeholders to align marketing efforts with business objectives and optimize lead quality and conversion.
*GEO/AEO:
- Collaborate with the Content Marketing team to strategize, develop, and implement GEO and AEO initiatives.
- Optimize content to enhance visibility, relevance, and discoverability across AI-powered platforms such as ChatGPT, Perplexity, and Gemini.
- Monitor performance, analyze impact, and continuously refine strategies based on data-driven insights.
*Email Marketing:
- Design and execute end-to-end email marketing campaigns to nurture, engage, and convert B2B leads.
- Manage email databases, audience segmentation, and personalization to ensure targeted and effective communication.
- Track, analyze, and report on campaign performance, providing actionable insights to improve engagement, conversion rates, and ROI.
*Social Media:
- Develop and implement a strategic LinkedIn content plan aligned with the company's B2B positioning and brand voice.
- Create compelling and high-quality content, manage online communities, and foster meaningful engagement with target audiences.
- Monitor key performance metrics (reach, engagement, CTR, lead conversion) and optimize content strategy accordingly.
*Paid Advertising:
- Plan, manage, and optimize performance-driven campaigns on Google Ads to support lead generation and brand awareness objectives.
- Strategize, create, and optimize B2B LinkedIn advertising campaigns, including audience targeting, creatives, budgeting, and bidding strategies.
- Analyze campaign performance, identify optimization opportunities, and recommend improvements to maximize ROI and efficiency.
*Branding:
- Partner with cross-functional teams to ensure consistent brand messaging and visual identity across all digital marketing channels.
- Contribute to building and maintaining a strong, credible, and cohesive B2B brand presence that aligns with overall business strategy.
Yu cu cng vic
- Minimum 5 years of experience in digital marketing.
- Experience in B2B marketing is essential.
- Experience in the technology industry is a strong plus.
- Strong understanding of digital marketing principles and best practices.
- Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools, marketing automation platforms).
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving skills.
- Ability to work independently and as part of a team.
- Creative and innovative thinker.
- Data-driven and results-oriented.
- Proficient in English in 4 skills (Equivalent to IELTS 6.5 or higher).
Bng cp, chng ch
- Bachelor's degree in Marketing, Communications, or a related field.
Ch i ng
- Salary: 25-30M
- Probation 90% salary.
- Working time: Monday Friday.
- 13th month salary
- Salary review every 6 months
- Holiday bonuses, quarterly bonuses, seniority bonuses
- Personal birthday gifts
- Working in a professional environment, with foreign partners
- Travel, team building 2 times/year
- Annual health check-up
- Support to participate in training courses to improve knowledge and skills
