B2B Sales Executive (F&B)

Job Responsibilities:

• Identify and develop new B2B clients including coffee chains, hotels, restaurants, catering services, bakeries, F&B chains, and corporate accounts.
• Build and maintain strong relationships with existing clients to drive repeat orders.
• Present products, prepare quotations, negotiate terms, and close contracts.
• Coordinate with internal teams to ensure smooth order processing and timely delivery.
• Handle after-sales follow-up and resolve client issues.
• Achieve assigned monthly/quarterly sales targets.
• Maintain accurate sales records and prepare regular reports.

Qualifications

• 13 years of B2B sales experience (preferably in F&B, food distribution, bakery, or FMCG).
• Strong prospecting and business development skills (hunter mindset).
• Excellent negotiation and closing skills.
• Self-motivated, target-driven, and able to work under pressure.
• Good command of MS Excel and sales reporting tools.