Job Description
Vinova is seeking an exceptional, highly strategic B2B & Corporate Content Specialist to take full command of our brand narrative across both commercial and corporate dimensions. As we scale our regional footprint and position Vinova as a Tier 1 AI Consulting and Enterprise Software Partner, our content must reflect institutional-grade authority, rigorous technological depth, and sovereign-level trust.
This is not a role for a generic copywriter or a lifestyle social media marketer. You will act as the master editor and investigative writer of Vinova, translating complex engineering breakthroughs, security paradigms, and high-scale public infrastructure case studies into compelling commercial stories. You will be uniquely responsible for driving a dual-track content engine: Service Marketing Content to fuel our high-intent Account-Based Marketing (ABM) pipelines, and Corporate Content to position Vinova as an elite regional institution ahead of investor audits and international expansion.
Key Responsibilities
Track A: Service & Performance Marketing Content (The Revenue Engine)
Premium Enterprise Case Studies: Partner with engineering leads, solutions architects, and project managers to extract deep-tech project wins (e.g., our public sector, Changi Airport, and enterprise frameworks). Translate these complex technical deployments into high-end, structured digital case studies that cleanly prove business utility and project success.
Deep-Funnel Lead Magnets: Research, architect, and authoritative whitepapers, market reports, and point-of-view briefs addressing the enterprise market's biggest AI fears: data sovereignty, regulatory compliance, risk mitigation, and structural ROI frameworks.
ABM Collateral Development: Support our targeted Account-Based Marketing tracks by drafting highly tailored copy streams, personalized landing page sequences, and outbound executive email cadences designed to penetrate the boardrooms of tier-2 large enterprises and multi-industry conglomerates.
Track B: Corporate Communications & Thought Leadership (The Institutional Trust Engine)
Executive Ghostwriting: Take absolute ownership of managing and scaling the LinkedIn profiles of Vinova's C-suite and strategic executive network. Ghostwrite authoritative, analytical, and visionary pieces that challenge industry status quo and position our leaders as regional innovators.
Investor Relations & PR Readiness: Formulate clear corporate messaging frameworks, media alerts, and press releases that document Vinova's market trajectory, corporate expansions, and international compliance capacity ahead of high-stakes investor or IPO tracking.
Employer Branding & Mission Architecture: Codify Vinova's internal culture, engineering mission, and organizational principles into premium content streams to turn the company into an organic magnet for top-tier developer and design talent.
Cross-Functional Asset Management
Digital Estate Maintenance: Routinely audit, polish, and optimize the copy infrastructure across all core corporate assets—ensuring our website copy, company profiles, capabilities decks, and public listings reflect an elite, unified brand voice.
Design Partnership: Collaborate directly with the Designer to ensure that high-value copy is integrated into visually striking, minimalist, and authoritative layout structures that prioritize reader scannability and structural elegance.
Job Requirements
Experience: 3–5+ years of dedicated professional experience in B2B technical content writing, corporate communications, or technology journalism. Experience inside a high-end IT Outsourcing or tech consultancy is preferred.
Exceptional Written English: Absolute native or near-native mastery of written English. You must possess an immaculate grasp of corporate idioms, technical terms, and executive vocabulary to write credibly for international C-level decision-makers.
The Investigative Journalist Muscle: Proven ability to sit down with highly quiet, analytical software engineers, digest complex architecture diagrams (data pipelines, server setups, encryption methods), and translate them into a clear narrative of commercial value and safety.
Portfolio of Substance: A strong portfolio demonstrating long-form, high-value writing—including technical whitepapers, deep-dive enterprise case studies, or ghostwritten executive thought leadership articles. (Generic, short-form consumer ad copy or lifestyle posts will not be reviewed).
The Builder Attitude: You have the maturity to establish an editorial standard from scratch, enjoy digging into complex data, and approach writing with deep commercial intent.
What We Offer:
Competitive salary with performance bonus
Opportunity to directly impact business growth with significant budget ownership
Access to the latest marketing tools and technologies
Professional development budget for courses and certification
